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My Favorite Email Marketing Automation (That Your Sales Team Will Love!)

Marketing automation is a broad way to define front-end software and back-end technologies that help companies market more effectively using multiple ...

Cold Emailing Tips for B2B SaaS Sales Teams

Buyer preferences have changed quite dramatically in recent years. Most B2B SaaS purchasers and other stakeholders now would much rather do their own ...

How to Write Cold Emails for B2B Technology

What goes into writing cold emails for B2B technology prospecting? Here are eight best practices that you can use for learning how to write cold ...

3 Ways to Reduce Churn with Email Marketing

Wikipedia defines “Churn rate, when applied to a customer base (as)... the proportion of contractual customers or subscribers who leave a supplier ...

Why Your Email Open Rates Suck

Your relationship with the people in your email database is one of your most precious assets. However, in the name of hitting short-term goals, and ...

Email Personalization for IaaS, SaaS, and Fintech Marketing

With so much competition for attention in the email inbox, email personalization remains one of the most effective ways to cut through the noise. ...

The Email Segmentation That Every B2B Tech Startup Needs

According to the Direct Marketing Association, segmented emails drive 58% of all revenue attributed to email marketing. In other words, unless you ...

HubSpot Email Marketing Must-Have's That Accelerate Sales Cycles and Onboarding

Among marketing and sales professionals, widespread misconceptions about email marketing have existed for many years. Nearly since the founding of ...

6 B2B Email Marketing Best Practices That Close Sales Faster

When it comes to B2B email marketing, two main use cases come to mind: Nurturing leads into sales opportunities so that your sales reps (account ...
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