
{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
As more companies migrate their client support services to the Internet, IT departments everywhere are constantly being pressured to deliver better and faster performance and results in less time. For many, that means investigating alternatives such as cloud services and colocation providers.
The challenge they then face is deciding which option meets their needs. While cloud services providers and colocation providers offer comparable benefits, each one is designed to meet a particular set of business and technology requirements.
How can your data center attract mid-size cloud prospects? First off, we need to be a lot more specific about what mid-size means.
Typically, there is a geographic area that matches up with a company’s size.
When I talk with owners of IT businesses that are struggling to generate more leads, clients, and revenue from their cloud services websites, I see a shockingly common problem: Nearly all of these websites have only one or two ways for a visitor to become a lead.
In most cases, you’ll find a Contact Us page. Now granted some Contact Us pages are better done than others.
The lousy Contact Us pages try to hide the company’s physical location and sometimes even its phone number.
The good Contact Us pages not only alleviate website visitor anxiety by providing offline contact information, the forms that capture the data do a good job of walking the tightrope between:
But the bigger issue: Generally the only people who will fill out a Contact Us form are either
Because many cloud service providers (CSPs) offer services that are largely similar to their competitors, marketing innovation is an extremely important lever.
While Google never has and probably never will publicly disclose all of the rules for getting a website to organically rank for important search terms, Google does publish Webmaster Guidelines which explain best practices for getting Google to find, crawl, and index your website. There’s certainly a lot to know. But at a more basic, fundamental level, there are two big reasons why cloud services websites are often not getting found organically on Google.
Regardless of whether you work on a large, well-funded event planning team for a cloud computing vendor or you’re part of a tiny cloud marketing team for a startup, trade show exhibits are big investments. So it’s crucial that you have a solid game plan.
If you’ve been showing up at local trade shows with nothing more than a stack of business cards, brochures, a white tablecloth, and a banner, you may be selling your firm short.
SP Home Run Inc.
1200 North Federal Highway
Suite 200
Boca Raton, Florida 33432
(561) 282-9470