{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Comparing Cloud Service Providers vs. Colocation Providers

As more companies migrate their client support services to the Internet, IT departments everywhere are constantly being pressured to deliver better and faster performance and results in less time. For many, that means investigating alternatives such as cloud services and colocation providers.

The challenge they then face is deciding which option meets their needs. While cloud services providers and colocation providers offer comparable benefits, each one is designed to meet a particular set of business and technology requirements.

3 Cloud Services Problems That Most People Overlook

When the features, benefits and sheer potential of cloud computing became obvious, many businesses were quick to embrace it and transfer their mission-critical data and services into a virtual location perceived to be infallible.

There were, and continue to be, certain security and reliability considerations, but the overall consensus is that these challenges have been overcome or, at the very least, are unlikely to arise. 

How Data Centers Attract Mid-Size Cloud Prospects

How can your data center attract mid-size cloud prospects? First off, we need to be a lot more specific about what mid-size means. 

Typically, there is a geographic area that matches up with a company’s size.

  • Is it the United States?
  • Is it a region?
  • Is it a metro area?
  • Is it international?

Is Your Cloud Services Website Ignoring Everyone Who Isn’t Buying Today?

When I talk with owners of IT businesses that are struggling to generate more leads, clients, and revenue from their cloud services websites, I see a shockingly common problem: Nearly all of these websites have only one or two ways for a visitor to become a lead.

The Contact Us Page Problem

In most cases, you’ll find a Contact Us page. Now granted some Contact Us pages are better done than others.

The lousy Contact Us pages try to hide the company’s physical location and sometimes even its phone number.

The good Contact Us pages not only alleviate website visitor anxiety by providing offline contact information, the forms that capture the data do a good job of walking the tightrope between:

  • Asking enough information to properly qualify the lead
  • Not freaking out website visitors by asking for the earth, moon, sun, and stars

But the bigger issue: Generally the only people who will fill out a Contact Us form are either

(a) trying to sell you something, or
(b) have immediate buy urgency.

How Cloud Services Providers (CSPs) Can Build a v1.0 Partner Program

Do you use any kind of co-marketing campaigns to grow your cloud services provider business?

Can Cloud Service Providers Use Social Media Marketing to Find Clients?

Because many cloud service providers (CSPs) offer services that are largely similar to their competitors, marketing innovation is an extremely important lever.

2 Reasons Your Cloud Services Website Isn’t Getting Found on Google

While Google never has and probably never will publicly disclose all of the rules for getting a website to organically rank for important search terms, Google does publish Webmaster Guidelines which explain best practices for getting Google to find, crawl, and index your website. There’s certainly a lot to know. But at a more basic, fundamental level, there are two big reasons why cloud services websites are often not getting found organically on Google.

How a Cloud Provider Can Generate High Quality Leads for Its Business

Unlike other technology providers with strong roots in the on-premise equipment era, cloud providers are very different. How so you ask? Their business models tend to be more scalable, less dependent on geography, and more likely to have aggressive growth plans.

7 Cloud Marketing Tips for Local Trade Show Success

Regardless of whether you work on a large, well-funded event planning team for a cloud computing vendor or you’re part of a tiny cloud marketing team for a startup, trade show exhibits are big investments. So it’s crucial that you have a solid game plan.

If you’ve been showing up at local trade shows with nothing more than a stack of business cards, brochures, a white tablecloth, and a banner, you may be selling your firm short.

Top 15 Small Business Network Support Opportunities

Do you own or manage a company that provides network support to local small businesses?