
{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
If you want to generate leads from your website, you need forms that ask your website visitors questions. This invaluable information is then added to your contacts database to power the rest of your marketing and sales funnel. However when it comes to forms for generating and qualifying leads, most data center businesses are kind of asleep at the wheel.
Let’s face it. Buying network support services is not an impulse purchase.
Since so much of the sales cycle is over now before potential clients contact any network consulting services firm, it’s critical for your website to attract the right visitors and convert those visitors into leads.
Are you trying to rank for terms such as “computer consultant” or “IT consultant” for your computer consulting business? Keywords like these that are very general are highly competitive – and more importantly, you won’t be able to rank on them. The more specific you can be with your keywords, the better. This is where long tail keywords come into play.
Long tail keywords are becoming more popular today in part thanks to people “talking” to their smart phones. When someone asks a question such as, “How do I find a computer consultant in San Diego who can help me with Exchange Server?” that person essentially searched for a long tail keyword.
Now that 57% of the typical B2B sales cycle is over before decision makers contact any technology vendor, it’s critical for your company to get found in those early stage searches to drive high-quality lead generation. In this context, I often get asked, “Do news releases still work? And are news releases effective for IT lead generation?”
Many new to IT lead generation get really frustrated because their leads aren’t converting into new client business. If this sounds familiar, you’re not alone!
In this post, I want to introduce you to a very powerful framework that when followed closely helps you convert more of your leads and opportunities into new business.
If your company is new to providing business technology solutions, it’s important to make sure that you’ve very crisply defined your target market. Why?
Because there’s a huge gaping chasm between the recurring IT needs and profitability of SOHO (small office/home office) clients vs. true B2B (business to business) clients. In this article, we’ll look at the pros and cons of each market segment and what your firm needs to be successful with each.
SP Home Run Inc.
1200 North Federal Highway
Suite 200
Boca Raton, Florida 33432
(561) 282-9470