Inbound Marketing and Sales Blog

6 Next Generation Data Center Best Practices for Website Landing Pages

When most talk about next generation data centers, you hear discussion about topics like cloud, cooling, density, data center infrastructure management (DCIM), modular data centers, power efficiency, software-defined data centers (SDDCs), storage, and virtualization.

While data center operators obsess about the efficiency of their facilities, it’s rare for senior management to pay much attention to the efficiency of its own website.

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Are Most Data Center Businesses Dropping the Ball with Lead Gen Forms?

If you want to generate leads from your website, you need forms that ask your website visitors questions. This invaluable information is then added to your contacts database to power the rest of your marketing and sales funnel. However when it comes to forms for generating and qualifying leads, most data center businesses are kind of asleep at the wheel.

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How Network Support Services Generate Highly-Qualified Website Leads

Let’s face it. Buying network support services is not an impulse purchase.

IT Lead Generation

2 Mistakes Network Consulting Services Make With Lead Generation

Since so much of the sales cycle is over now before potential clients contact any network consulting services firm, it’s critical for your website to attract the right visitors and convert those visitors into leads.

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Is Your IT Lead Generation Campaign Accelerating Your Sales Cycle?

When planning an IT lead generation campaign, most are focused on cost-effectively generating highly-qualified leads at scale.

IT Lead Generation

5 Reasons Why Computer Consultants Should Use Long Tail Keywords

Are you trying to rank for terms such as “computer consultant” or “IT consultant” for your computer consulting business? Keywords like these that are very general are highly competitive – and more importantly, you won’t be able to rank on them. The more specific you can be with your keywords, the better. This is where long tail keywords come into play.

Long tail keywords are becoming more popular today in part thanks to people “talking” to their smart phones. When someone asks a question such as, “How do I find a computer consultant in San Diego who can help me with Exchange Server?” that person essentially searched for a long tail keyword.

IT Lead Generation

Should Your IT Lead Generation Also Include News Releases?

Now that 57% of the typical B2B sales cycle is over before decision makers contact any technology vendor, it’s critical for your company to get found in those early stage searches to drive high-quality lead generation. In this context, I often get asked, “Do news releases still work? And are news releases effective for IT lead generation?”

IT Lead Generation

Is Your IT Lead Generation Converting into Business?

Many new to IT lead generation get really frustrated because their leads aren’t converting into new client business. If this sounds familiar, you’re not alone!

In this post, I want to introduce you to a very powerful framework that when followed closely helps you convert more of your leads and opportunities into new business.

1. Define Ideal Buyer Personas

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How a Cloud Provider Can Generate High Quality Leads for Its Business

Unlike other technology providers with strong roots in the on-premise equipment era, cloud providers are very different. How so you ask? Their business models tend to be more scalable, less dependent on geography, and more likely to have aggressive growth plans.

IT Lead Generation cloud service providers

Business Technology Solutions and Gaping Chasm Between SOHO & True B2B

If your company is new to providing business technology solutions, it’s important to make sure that you’ve very crisply defined your target market. Why?

Because there’s a huge gaping chasm between the recurring IT needs and profitability of SOHO (small office/home office) clients vs. true B2B (business to business) clients. In this article, we’ll look at the pros and cons of each market segment and what your firm needs to be successful with each.