If you want to generate leads from your website, you need forms that ask your website visitors questions. This invaluable information is then added to your contacts database to power the rest of your marketing and sales funnel. However when it comes to forms for generating and qualifying leads, most data center businesses are kind of asleep at the wheel.

Let’s face it. Buying network support services is not an impulse purchase.

Since so much of the sales cycle is over now before potential clients contact any network consulting services firm, it’s critical for your website to attract the right visitors and convert those visitors into leads.

When planning an IT lead generation campaign, most are focused on cost-effectively generating highly-qualified leads at scale.

Are you trying to rank for terms such as “computer consultant” or “IT consultant” for your computer consulting business? Keywords like these that are very general are highly competitive – and more importantly, you won’t be able to rank on them. The more specific you can be with your keywords, the better. This is where long tail keywords come into play.

Long tail keywords are becoming more popular today in part thanks to people “talking” to their smart phones. When someone asks a question such as, “How do I find a computer consultant in San Diego who can help me with Exchange Server?” that person essentially searched for a long tail keyword.