Nearly 2 billion people around the world watch videos on YouTube. With that in mind, perhaps your company has decided to get (way) more serious about investing in ideas for video-based content marketing.
Video is still an excellent option to boost content marketing results. In many cases, video should be the default option for starting your content marketing.
Most content marketing initiatives aim to educate and build trust with your target buyer personas.
What better way to build trust than using video?
So your prospects and customers begin to feel like they already know your company and your team.
This is predicted by the mere-exposure effect, also known as the familiarity principle. ('psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.' Wikipedia)
For most basic thought leadership content, I recommend that most people start with a video shoot -- which nowadays can be done remotely when needed, for example, by hosting a webinar or video podcast interview.
And video is a fantastic format for repurposing.
A 60-minute webinar recording can be repurposed into five or more short video excerpts to promote the full recording. Perfect for sharing to YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels!
And the transcript from the video can be turned into long-form content (eBook or report), short-form content (series of blog posts), and micro-content (social media posts).
How do you use or plan to use video to boost your content marketing? Let me know in the comments.
And if you're serious about giving your content marketing a major boost with video, enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups.