Vlogging -- short for video-based blogging -- is a fantastic way to educate and build trust at scale with your prospects and customers.
With so many people now using self-service options for researching and making purchase decisions, vlogging helps you insert yourself into that process as an educator, trusted advisor, subject matter expert, and thought leader.
Going forward, vlogging should be the starting point for the most impactful content marketing.
And if you’re just starting getting started and wondering whether you should vlog, here’s one thing you likely already meet the qualification for:
- Do you have a smartphone?
- Can that smartphone capture video of you talking?
If so, you already have the basic equipment you need to get started.