Thousands of people and companies use social media daily.
Keeping a healthy competitive presence in the industry means your data center must become more social. There are a few different ways social media can be approached to assist data centers with:
- Understanding their buyers
- Lead nurturing
- Remain current in their industry
- Growing their reach
- And More
In a recent Q&A webinar, we addressed concerns of Data Center CEO’s, Sales Directors, and CMOs relating to sales acceleration, discussing this topic in depth. Interested in watching the webinar recording? If so, access it here: “Data Center Sales Funnel Acceleration Q&A Webinar.”
Tips for Social Media
When using social media, keep the following tips in mind:
- Listen before you speak
- Use social media as a listening tool
- Use social media as a research tool
- Observe what is going on in the marketplace
How to Use Social Media
Social media should be used as a research tool to determine what is relevant to:
- Your target audience
- Your industry
- Your competitors
- Your existing clients
It can also be a great tool to interact with a variety of people, including:
- Media stakeholders
- Company stakeholders
- Channel partners
- Competitors (to a certain degree)
Additionally, social media is a is a great way to:
- Nurture leads that come through your landing pages
- Get in front of your buyers
- Reach clients and prospects that change jobs frequently
Social media is a great way to share your leadership content.
Your data center can use it as a distribution channel for sharing relevant content, build meaningful relationships with clients, and nurture incoming leads. Social media allows businesses to exemplify their helpfulness and expertise.
Social media does not just benefit marketing; it can help your sales team because you can add lead intelligence based on website visits. Always be growing your social reach, never rest on your laurels, and segment whenever possible.
Does your data center use social media? If so, which social channels do you prefer? Let us know in the Comments below.
To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.