{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Qualifying Prospects

Today we're going to talk all about how to qualify your prospects.

There are a number of different areas to think about when it comes to more effectively qualifying your prospects:

Converting Leads

Today we're going to talk all about converting leads: how to convert more leads.

The first place to start with all of this: let’s make sure that we’re on the same page and iron out some of the poor conventional wisdom, old wives’ tales, and inconsistencies with how converting leads is talked about by sales professionals and marketing professionals. There are a lot of inconsistencies.

Is Your Sales Funnel Helping or Hurting?

Today we're going to talk all about your sales funnel. In particular, we're going to look at the big question: “Is your sales funnel helping your company? Or is it hurting your company?”

How South Florida CEOs Get Past Gatekeepers

Today we're going to talk all about how to get past gatekeepers.

Gatekeeper is an interesting word. And it's not anything new, believe it or not. It's not like CEOs in South Florida or their sales directors, just came up with this word in the last 5, 10, 20, or 30 years.

Getting to South Florida Prospects and Decision Makers

If your company is trying really hard to get in front of more prospects and decision makers in South Florida, it all comes down to the specifics, the targeting, and your goals.

So the first thing to think about is which prospects in South Florida are you actually trying to reach? Which decision makers in South Florida are you trying to reach?

How South Florida CEOs Find the Right Contacts

Today we're going to dive into how to find the right contacts for your small- or medium-sized business in Southeast Florida.

Now, one of the most important things when it comes to finding the right contacts is the mindset:

It's all relative, and it's all somewhat subjective.

How to Find Qualified Leads and Opportunities

Welcome to the South Florida CEO Podcast. Today we're going to dive into how to find qualified leads and opportunities.

When you're looking at how to improve, generate, and increase your volume of more qualified leads and more opportunities, one of the most important things is to recognize the correct order in which you should approach things.

Today's Buyer's Journey - Where Your Company Fits In

Welcome back to the South Florida CEO Podcast. Today we’re going to dive into Today's Buyer's Journey and Where Your Company Fits In.

Building Trust

Welcome back to the South Florida CEO Podcast. Today we're going to dive into how to build trust. We’ll also talk about what kind of content, what kind of educational resources, are especially helpful for building trust.

We're also going to tie that into why building trust is so important in today's buyer's journey: the way people research and make purchase decisions. We’ll look at how the definition of building trust has changed over time. And finally, we'll talk about what kind of content can pull people towards you and your company.

How South Florida Businesses Get to the Modern Buyer

Do you own a South Florida business that’s finding it challenging to get new clients?

Have you noticed changes in recent years with how much harder it is to get to the kinds of
prospects you were able to reach in the past?

In this podcast episode, you’ll get actionable strategies that your South Florida-based business can take -- and must take -- to get to the modern buyer that’s so key to securing your company’s continued growth.

 

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