Digital Gap Audit (DGA)

Most companies want to grow. Some want to grow aggressively. However in a digital-first world, where companies are to trying attract an empowered modern buyer in the right context, the rules for competing have changed drastically.

SP Home Run offers the Digital Gap Audit (DGA) program for small- and medium-sized businesses that need help identifying the specific gaps in their business and digital strategy that are holding their companies back from reaching their goals.

Who The Digital Gap Audit Program is For

Beginning with the release of the original iPhone, there’s been a dramatic shift in power from sellers to buyers. In most cases, today’s modern buyer has vastly different preferences compared to as recently as five years ago -- and now finds immediate answers to their questions using tools like Google, Bing, Facebook, Twitter, LinkedIn, Siri, Alexa, and Cortana.

Mainstream adoption of search engines, social media, and mobile computing has severely disrupted traditional go-to-market playbooks. In the past, prospects would speak with your sales team when they were 10% to 20% of the way through their buyer’s journey. Today, as much as 70% or more of decision-making is already complete before your company is even aware of a potential opportunity. This is a huge problem for old-school small businesses. But it’s also a great opportunity for those that are able to get found early by the right people, in the right places, at the right time, and in the right context.

Is your company prepared? Or is it living in the past?

(This video was created for our website the Data Center Sales & Marketing Institute. However, the Digital Gap Audit is also available here for South Florida businesses outside of the Data Center industry.)

Scope

The Digital Gap Audit covers ~140 metrics across 16 different areas of digital readiness:

1. Differentiation
2. Buyer Personas
3. Thought Leadership
4. Content Creation
5. Social Monitoring
6. Events
7. Competitive Analysis
8. Traffic Generation
9. Sales Cycle Acceleration
10. Lead Generation
11. Contact Database
12. Segmentation
13. Lead Nurturing
14. Sales Productivity
15. Revenue Growth
16. Benchmarking Data
17. Sales Funnel Goals

Timeline for Digital Gap Audit Sessions

The Digital Gap Audit program includes three one-hour sessions spread over three weeks:

1. Differentiation, Thought Leadership, and Competitive Positioning -- One Hour Exploratory / Strategy Session
2. Sales Cycle Acceleration and Revenue Growth -- One Hour Exploratory / Strategy Session
3. Summary of Findings and Recommended Next Steps -- One Hour Review / Q&A Session

Location

For clients located in South Florida, the sessions are normally held at SP Home Run’s office or the client’s office.

For clients outside of South Florida, sessions are delivered remotely, usually via GoToMeeting.

Client Homework

To help clients get the most value from their Digital Gap Audit investment, clients are required to complete an online assessment prior to Session 1 and Session 2. Please allow approximately 25 to 30 minutes to complete each assessment.

Deliverable: Summary of Findings Report

Summary of Findings Report: ~80 pages

• Audit Review
• Recommendations and Next Steps
• Format : Adobe PDF

Scheduling

In order to provide the most value to clients, SP Home Run uses an online scheduling tool with real time availability. Digital Gap Audit sessions can be booked on a first-come, first-served basis, one to four weeks in advance. Most appointments are scheduled between 9 a.m. and 5 p.m. Eastern time, Tuesday through Friday.

Enrollment for Digital Gap Audit Program

All Digital Gap Audit programs:

• Available for new clients and existing clients
• Scheduled as a three week program, with one session each week
• Confidentiality protected by mutual non-disclosure agreement

Digital Gap Audit: Enterprise

• Three participants
• Includes CEO, president, founder, or owner -- plus sales director -- plus marketing director

Digital Gap Audit: Intermediate

• Two participants
• Includes CEO, president, founder, or owner -- plus sales director

Digital Gap Audit: Basic

• One participant
• Includes CEO, president, founder, or owner

Note: While SP Home Run gets a lot of interest and inquiries from Marketing Directors and Business Development Directors, it’s our company policy to only engage with Marketing Directors and Business Development Directors when their CEOs and Sales Directors are also participating in the engagement and bought into the same priorities.