Step 2: Digital Transformation
Go-To-Market Strategy

 

To help address different needs, this project can be ordered with 3 different tiers -- depending on how many buyer personas you need, as well as the level of research and advanced strategy.

Pre-Work for Client to Complete: 

  • Buyer Persona Assessments: These should take ~10 minutes per Buyer Persona to complete and are due one business day before your scheduled Workshop #1.
  • Digital Transformation Go-To-Market Strategy Pre-Work: This should take ~ 20 to 30 minutes to complete and is due one business day before your scheduled Workshop #2.

Starter

  • 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
  • Segmentation Strategy
  • Ideal Client Profile (ICP)
  • 1 Buyer Persona (6+ pages)
  • Buyer's Journey Map
  • 3-Month Content Calendar
  • 5 Week Delivery

Standard

  • 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
  • Segmentation Strategy
  • Ideal Client Profile (ICP)
  • 2 Buyer Personas (6+ pages each)
  • Buyer's Journey Map
  • 3-Month Content Calendar
  • Competitor Analysis (Up to 9 competitors x 20+ metrics)
  • Content Audit (Up to 20 existing content assets)
  • 8 Week Delivery

Advanced

  • 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
  • Segmentation Strategy
  • Ideal Client Profile (ICP)
  • 2 Buyer Personas (6+ pages each)
  • Buyer's Journey Map
  • 3-Month Content Calendar
  • Competitor Analysis (Up to 9 competitors x 20+ metrics)
  • Content Audit (Up to 20 existing content assets)
  • Up to 10 Buyer Interviews as Supplemental Buyer Persona Research (Client Recruited)
  • 3 Months of Outbound Email Subject Lines
  • Product Marketing Focus Topics
  • Fit Identifiers Matrix to Supplement Ideal Client Profile
  • LinkedIn Group Targeting Strategy
  • Blueprint for LinkedIn Ads and Sales Navigator
  • LinkedIn Knowledge Identifiers
  • Strategy Blueprint for LinkedIn Ads
  • Thought Leadership Podcast Strategy for Industry Conferences and Publications
  • 12 Week Delivery

Available for CEOs, founders, presidents, owners, or the equivalent of B2B technology companies with 10-50 employees that sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees) who have successfully completed the 1-hour Diagnostic Consultation | B2B marketing + sales strategy (Step 1).

Digital Transformation Go-To-Market Strategy Starter

$5,000

  • 1 Buyer Persona GTM Strategy
  • Entry-level Digital Transformation Go-To-Market Strategy
  • 5 Week Delivery
Order Starter Level

Digital Transformation Go-To-Market Strategy Standard

$10,000

  • 2 Buyer Personas GTM Strategy
  • Plus Competitor Analysis and Content Audit
  • 8 Week Delivery
Order Standard Level

Digital Transformation Go-To-Market Strategy Advanced

$20,000

  • 2 Buyer Personas +Advanced GTM
  • Plus Buyer Interviews and Outbound, Product Marketing, and LinkedIn Ads Strategy
  • 12 Week Delivery
Order Advanced Level

Frequently Asked Questions (FAQs)

Who's a good fit for the Digital Transformation Go-To-Market Strategy?

You’re the CEO, founder, president, owner, or equivalent of a B2B technology company with 10-50 employees. You sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees).

Who's **not** a good fit?

Your company (primarily) sells to consumers (B2C). You’re in a heavily commoditized industry and you primarily compete on price. Your sales process is transactional.

Can I sign up without a B2B Go-to-Market Consultation (Step 1)?

No. The Digital Transformation Go-To-Market Strategy (Step 2) requires that you first complete the B2B Go-to-Market Consultation (Step 1).

Will this work if my company sells to small businesses (1-50 employees)?

Yes, the Digital Transformation Go-To-Market Strategy (Step 2) will work. However, your average client's lifetime value (LTV) then becomes a more significant issue for the affordability of implementation (following Step 2).

Will this work if my company sells to consumers (B2C)?

This project is optimized for B2B-focused companies, where LinkedIn becomes an essential part of the B2B-centric go-to-market playbook.

Why are the workshops planned for Zoom video (webcam on)?

To position yourself as **the** go-to subject matter expert and thought leader in your space, you’ll need to get comfortable -- if you aren’t already -- communicating on video.

Can you implement marketing and sales for our company?

During the first 20+ years of his career, Joshua Feinberg managed a variety of marketing and sales responsibilities for B2B tech startups. In recent years, he transitioned into primarily consulting and advising on go-to-market strategy.

Do you work with clients outside of the U.S.?

Yes, all of the time. However, because Joshua Feinberg lives in U.S. Eastern time, his calendar availability is most convenient for clients in North America and Europe.