Step 2: Digital Transformation
Go-To-Market Strategy
To help address different needs, this project can be ordered with 3 different tiers -- depending on how many buyer personas you need, as well as the level of research and advanced strategy.
Pre-Work for Client to Complete:
- Buyer Persona Assessments: These should take ~10 minutes per Buyer Persona to complete and are due one business day before your scheduled Workshop #1.
- Digital Transformation Go-To-Market Strategy Pre-Work: This should take ~ 20 to 30 minutes to complete and is due one business day before your scheduled Workshop #2.
Standard
- 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
- Segmentation Strategy
- Ideal Client Profile (ICP)
- 2 Buyer Personas (6+ pages each)
- Buyer's Journey Map
- 3-Month Content Calendar
- Competitor Analysis (Up to 9 competitors x 20+ metrics)
- Content Audit (Up to 20 existing content assets)
- 8 Week Delivery
Advanced
- 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
- Segmentation Strategy
- Ideal Client Profile (ICP)
- 2 Buyer Personas (6+ pages each)
- Buyer's Journey Map
- 3-Month Content Calendar
- Competitor Analysis (Up to 9 competitors x 20+ metrics)
- Content Audit (Up to 20 existing content assets)
- Up to 10 Buyer Interviews as Supplemental Buyer Persona Research (Client Recruited)
- 3 Months of Outbound Email Subject Lines
- Product Marketing Focus Topics
- Fit Identifiers Matrix to Supplement Ideal Client Profile
- LinkedIn Group Targeting Strategy
- Blueprint for LinkedIn Ads and Sales Navigator
- LinkedIn Knowledge Identifiers
- Strategy Blueprint for LinkedIn Ads
- Thought Leadership Podcast Strategy for Industry Conferences and Publications
- 12 Week Delivery
Available for CEOs, founders, presidents, owners, or the equivalent of B2B technology companies with 10-50 employees that sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees) who have successfully completed the 1-hour Diagnostic Consultation | B2B marketing + sales strategy (Step 1).
Digital Transformation Go-To-Market Strategy Starter
$5,000
- 1 Buyer Persona GTM Strategy
- Entry-level Digital Transformation Go-To-Market Strategy
- 5 Week Delivery
Digital Transformation Go-To-Market Strategy Standard
$10,000
- 2 Buyer Personas GTM Strategy
- Plus Competitor Analysis and Content Audit
- 8 Week Delivery
Digital Transformation Go-To-Market Strategy Advanced
$20,000
- 2 Buyer Personas +Advanced GTM
- Plus Buyer Interviews and Outbound, Product Marketing, and LinkedIn Ads Strategy
- 12 Week Delivery
Frequently Asked Questions (FAQs)
You’re the CEO, founder, president, owner, or equivalent of a B2B technology company with 10-50 employees. You sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees).
Your company (primarily) sells to consumers (B2C). You’re in a heavily commoditized industry and you primarily compete on price. Your sales process is transactional.
No. The Digital Transformation Go-To-Market Strategy (Step 2) requires that you first complete the B2B Go-to-Market Consultation (Step 1).
Yes, the Digital Transformation Go-To-Market Strategy (Step 2) will work. However, your average client's lifetime value (LTV) then becomes a more significant issue for the affordability of implementation (following Step 2).
This project is optimized for B2B-focused companies, where LinkedIn becomes an essential part of the B2B-centric go-to-market playbook.
To position yourself as **the** go-to subject matter expert and thought leader in your space, you’ll need to get comfortable -- if you aren’t already -- communicating on video.
During the first 20+ years of his career, Joshua Feinberg managed a variety of marketing and sales responsibilities for B2B tech startups. In recent years, he transitioned into primarily consulting and advising on go-to-market strategy.
Yes, all of the time. However, because Joshua Feinberg lives in U.S. Eastern time, his calendar availability is most convenient for clients in North America and Europe.
