Step 2: Digital Transformation
Go-To-Market Strategy
A detailed inbound marketing strategy blueprint including well-researched buyer personas, an ideal client profile, a content audit, competitor analysis, keyword research, working titles for blog posts, and a buyer’s journey map with premium content working titles for each stage of the buyer’s journey.

Digital Transformation Go-To-Market Strategy (Step 2)
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The Digital Transformation Go-To-Market Strategy is a detailed Inbound marketing strategy blueprint including well-researched buyer personas, an ideal client profile, a content audit, competitor analysis, keyword research, working titles for blog posts, and a buyer’s journey map with premium content working titles for each stage of the buyer’s journey.
- Arm yourself with market research, competitor research, and a detailed, digital transformation go-to-market strategy
- Set the right foundation to compete aggressively and get found by the right people, in the right places, at the right time, and in the right context
- Uncover revenue growth opportunities that you’re currently missing
Includes three 1-hour workshops.
Required Pre-Work:
Buyer Persona Assessments
(These should take ~10 minutes per Buyer Persona to complete and are due one business day before your scheduled Workshop #1.)
Digital Transformation Go-To-Market Strategy Pre-Work
(This should take ~ 20 to 30 minutes to complete and is due one business day before your scheduled Workshop #2.)
Available for CEOs, founders, presidents, owners, or the equivalent of B2B technology companies with 10-50 employees that sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees) who have successfully completed the 1-hour Diagnostic Consultation | B2B marketing + sales strategy (Step 1).
Digital Transformation Go-To-Market Strategy Starter
$5,000
- 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
- Segmentation Strategy
- Ideal Client Profile (ICP)
- 1 Buyer Persona (6+ pages)
- Buyer's Journey Map
- 3-Month Content Calendar
- 5 Week Delivery
Digital Transformation Go-To-Market Strategy Standard
$10,000
- 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
- Segmentation Strategy
- Ideal Client Profile (ICP)
- 2 Buyer Personas (6+ pages each)
- Buyer's Journey Map
- 3-Month Content Calendar
- Competitor Analysis (Up to 9 competitors x 20+ metrics)
- Content Audit (Up to 20 existing content assets)
- 8 Week Delivery
Digital Transformation Go-To-Market Strategy Advanced
$20,000
- 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
- Segmentation Strategy
- Ideal Client Profile (ICP)
- 2 Buyer Personas (6+ pages each)
- Buyer's Journey Map
- 3-Month Content Calendar
- Competitor Analysis (Up to 9 competitors x 20+ metrics)
- Content Audit (Up to 20 existing content assets)
- Up to 10 Buyer Interviews as Supplemental Buyer Persona Research (Client Recruited)
- 3 Months of Outbound Email Subject Lines
- Product Marketing Focus Topics
- Fit Identifiers Matrix to Supplement Ideal Client Profile
- LinkedIn Group Targeting Strategy
- Blueprint for LinkedIn Ads and Sales Navigator
- LinkedIn Knowledge Identifiers
- Strategy Blueprint for LinkedIn Ads
- Thought Leadership Podcast Strategy for Industry Conferences and Publications
- 12 Week Delivery