Step 2: Digital Transformation
Go-To-Market Strategy

A detailed inbound marketing strategy blueprint including well-researched buyer personas, an ideal client profile, a content audit, competitor analysis, keyword research, working titles for blog posts, and a buyer’s journey map with premium content working titles for each stage of the buyer’s journey.

Digital Transformation Go-To-Market Strategy (Step 2)

 

Digital Transformation Go-To-Market Strategy (Step 2)


The Digital Transformation Go-To-Market Strategy is a detailed Inbound marketing strategy blueprint including well-researched buyer personas, an ideal client profile, a content audit, competitor analysis, keyword research, working titles for blog posts, and a buyer’s journey map with premium content working titles for each stage of the buyer’s journey.

  • Arm yourself with market research, competitor research, and a detailed, digital transformation go-to-market strategy
  • Set the right foundation to compete aggressively and get found by the right people, in the right places, at the right time, and in the right context
  • Uncover revenue growth opportunities that you’re currently missing

Includes three 1-hour workshops.

Required Pre-Work:

Buyer Persona Assessments
(These should take ~10 minutes per Buyer Persona to complete and are due one business day before your scheduled Workshop #1.)

Digital Transformation Go-To-Market Strategy Pre-Work
(This should take ~ 20 to 30 minutes to complete and is due one business day before your scheduled Workshop #2.)

Available for CEOs, founders, presidents, owners, or the equivalent of B2B technology companies with 10-50 employees that sell to mid-market clients (50-500 employees) and enterprise clients (500+ employees) who have successfully completed the 1-hour Diagnostic Consultation | B2B marketing + sales strategy (Step 1).

Digital Transformation Go-To-Market Strategy Starter

$5,000

  • 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
  • Segmentation Strategy
  • Ideal Client Profile (ICP)
  • 1 Buyer Persona (6+ pages)
  • Buyer's Journey Map
  • 3-Month Content Calendar
  • 5 Week Delivery
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Digital Transformation Go-To-Market Strategy Standard

$10,000

  • 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
  • Segmentation Strategy
  • Ideal Client Profile (ICP)
  • 2 Buyer Personas (6+ pages each)
  • Buyer's Journey Map
  • 3-Month Content Calendar
  • Competitor Analysis (Up to 9 competitors x 20+ metrics)
  • Content Audit (Up to 20 existing content assets)
  • 8 Week Delivery
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Digital Transformation Go-To-Market Strategy Advanced

$20,000

  • 3 Workshops (Kickoff, Half-Time, and Wrap-Up)
  • Segmentation Strategy
  • Ideal Client Profile (ICP)
  • 2 Buyer Personas (6+ pages each)
  • Buyer's Journey Map
  • 3-Month Content Calendar
  • Competitor Analysis (Up to 9 competitors x 20+ metrics)
  • Content Audit (Up to 20 existing content assets)
  • Up to 10 Buyer Interviews as Supplemental Buyer Persona Research (Client Recruited)
  • 3 Months of Outbound Email Subject Lines
  • Product Marketing Focus Topics
  • Fit Identifiers Matrix to Supplement Ideal Client Profile
  • LinkedIn Group Targeting Strategy
  • Blueprint for LinkedIn Ads and Sales Navigator
  • LinkedIn Knowledge Identifiers
  • Strategy Blueprint for LinkedIn Ads
  • Thought Leadership Podcast Strategy for Industry Conferences and Publications
  • 12 Week Delivery
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Schedule Your Digital Transformation
Go-To-Market Strategy

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