Frequently Asked Questions
(FAQs) About SP Home Run
Consistent with industry best practices, Go-to-Market Strategy Blueprints from (very) fast-moving industries are updated approximately every 12 months. All other Go-to-Market Strategy Blueprints are updated approximately every 24 months.
Yes! SP Home Run primarily helps startups, scaleups, and small businesses that have yet to achieve true product/market fit and go-to-market fit -- or have struggled to sustainably maintain product/market fit and go-to-market fit in particular niches and markets. For details, see Who should purchase products, services, or memberships from SP Home Run?
Product/market fit (PMF) is the degree to which you’ve filled in the blanks on what your company is all about that allows your company to scale strong demand. When you’ve achieved product/market fit (PMF), you’ll confidently know who your ideal clients are, which products and services they purchase from your company, at what price points they purchase those products and services, and how often and for how long they purchase those products and services.
Similar to product/market fit, but widely considered the next step beyond PMF, go-to-market fit is all about a startup’s readiness to scale rapidly as large amounts of capital are infused into the company. For tech companies based on recurring revenue, retention (minimizing churn), and expansion revenue, go-to-market fit focuses on building a more scalable, predictable playbook around marketing, sales, and perhaps most importantly: customer success. Companies optimizing their go-to-market fit invest considerable resources to ensure that the sales team is closing deals with customers that are most likely to see rapid and sustainable success with its products and services. In the same conversation as go-to-market fit, you’ll likely want to address unit economics such as client acquisition cost (CAC) and lifetime value (LTV).
Yes. A buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educated speculation. However, it’s essential to contextualize that buyer personas mean different things to different-sized companies.
Buyer personas for startups, scaleups, and small businesses, the core group that SP Home Run supports, usually haven’t yet achieved sustainable product/market fit. So most of the buyer persona focuses on the awareness and consideration stages of the buyer’s journey, because so many questions remain about what happens during the decision stage of the buyer’s journey and post-purchase or delight stage of the inbound methodology. There usually isn’t enough data on how opportunities grow into customers and how customers grow into promoters in a startup, scaleup, or thrashing small business.
SP Home Run buyer personas are quite different from the buyer personas developed by a mid-market or enterprise marketing team or equivalent outside agency or consultancy. In mid-market or enterprise-sized companies, you’ll almost always have the luxury of a long list of existing customers and non-customers to interview over several weeks, along with a five- or even multi-five-figure budget, for researching and developing a single buyer persona document.
With the right go-to-market strategy, your company can get found by the right people, in the right places, at the right time, and most importantly, in the right context. And jumpstarting your go-to-market strategy is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive.
And that’s the reason why we created Go-to-Market Strategy Blueprints, so that you can get instant access to affordable Go-to-Market Strategy Blueprints for specific industries and business models.
Go-to-Market Strategy Blueprints are backed by a 365-day money-back guarantee.
Because the B2B Go-to-Market Consultation and the Digital Transformation Go-to-Market Strategy are custom-delivered go-to-market advisory services (professional services), the B2B Go-to-Market Consultation and the Digital Transformation Go-to-Market Strategy are not refundable.
If you’re looking to try out SP Home Run without much of a commitment, we’ve deliberately kept the price point of both a la carte Go-to-Market Strategy Blueprints and the B2B Go-to-Market Consultation highly affordable for even the most budget-constrained, bootstrapped early-stage startups.
All SP Home Run products and services are optimized for the English-speaking U.S. market.
While the products and services are optimized for the U.S. market, companies in Canada, Australia, New Zealand, and throughout Europe still get a lot of value from SP Home Run. (During the past few years, we've consulted with clients in Belgium, Bulgaria, Germany, Hungary, Latvia, Lituania, Norway, Poland, Switzerland, Ukraine, and the United Kingdom.) Companies outside the U.S. working on their go-to-market strategy specifically for the U.S. market can dramatically accelerate their learnings and progress towards product/market fit with SP Home Run.
If you need more help than just the Go-to-Market Strategy Blueprint, check out the Digital Transformation Go-to-Market Strategy.
SP Home Run products and services are designed for B2B-focused companies with 1-50 employees. Their core business model is some facet of tech (especially infrastructure and software). And the company often sells to mid-market clients (50-500 employees) and enterprise clients (500+ employees).
SP Home Run products and services are ideal for venture capital partners (or private equity partners), founders at Series A startups (or seed-stage or angel stage), startup marketing, sales, or revenue leaders (or at scale-ups), owners of small marketing agencies, web studios, or software developers, as well as small business owners that provide B2B technology solutions.
SP Home Run products and services are not designed for companies that (primarily) sell to consumers (B2C) in heavily commoditized industries where the company mainly competes on price to sell a transactional product or service.
Pre-Sales and Post-Sales Support is provided by SP Home Run Inc.
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SP Home Run Inc.
PO Box 480442
Delray Beach, Florida 33448
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