SP Home Run Glossary Definitions
SP Home Run Glossary Definitions
Indirect Competitor (Glossary Definition)
Mar 7, 2018 4:14:00 PMAn indirect competitor is a company that has products and services that are deemed to be a legitimate alternative to you...
Direct Competitor (Glossary Definition)
Mar 5, 2018 4:50:00 PMA direct competitor is an alternative to your company's products or services. It’s a company that your prospects or clie...
Landing Page (Glossary Definition)
Feb 26, 2018 4:02:00 PMA landing page is a specialized website page whose entire purpose is to convert a visitor into a lead. When you set up l...
Call to Action (CTA) (Glossary Definition)
Feb 21, 2018 3:43:00 PMWhat is a call to action or CTA as it's usually abbreviated? A call to action is some kind of graphical elements, someti...
Conversion Path (Glossary Definition)
Feb 19, 2018 4:03:00 PMA conversion path is a collection of digital assets on your website whose entire goal is to turn a website visitor into ...
Cost of Client Acquisition (COCA) (Glossary Definition)
Feb 15, 2018 2:27:44 PMCost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the...
Client Lifetime Value (LTV) (Glossary Definition)
Feb 12, 2018 1:11:38 PMClient lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents t...
Zero Moment of Truth (ZMOT) (Glossary Definition)
Feb 7, 2018 2:02:00 PMThe Zero Moment of Truth (ZMOT) is an idea that was first popularized by Google a couple of years back. Now that we live...
Sales Funnel Goals (Glossary Definition)
Feb 5, 2018 12:42:19 PMSales funnel goals are goals that your leadership team, management team, and board will set to help ensure that everythi...
Lead Nurturing (Glossary Definition)
Jan 29, 2018 4:54:32 PMLead nurturing is the process, the system, the technology, and the strategy for taking raw leads and warming them up to ...
Product/Market Fit (Glossary Definition)
Jan 22, 2018 2:31:50 PMProduct/market fit is often abbreviated as PMF. Product/market fit is the degree to which you’ve filled in the blanks on...
SMART Goals (Glossary Definition)
Jan 17, 2018 4:56:00 PMA SMART goal is specific, measurable, attainable, relevant, and time-bound. Specific - Everyone wants more traffic to th...
Lead Generation (Glossary Definition)
Dec 18, 2017 8:10:00 AMLead generation is how you take website visitors and convert them into leads. These are leads that your marketing and sa...
Traffic Generation (Glossary Definition)
Dec 15, 2017 8:10:00 AMIf you think about a sales funnel, traffic generation is the first layer or the top layer that ultimately gets us to sca...
Offline Events (Glossary Definition)
Dec 11, 2017 4:46:00 PMI think of offline events as the cousin of online events. In much the same way you would think of online events -- with ...
Online Events (Glossary Definition)
Dec 4, 2017 8:59:10 PMOnline events are what most people would categorize as webinars, GoToWebinar, WebEx, Zoom, webcasts, web briefings, Face...
Social Media Monitoring (Glossary Definition)
Nov 29, 2017 11:20:47 AMSocial media monitoring is listening for conversations that are going on in social media. It’s looking for opportunities...
Content Creation (Glossary Definition)
Nov 27, 2017 12:26:40 PMWhat exactly is content creation? Who is content creation for? How do we do content creation? Why should we care about c...
Buyer Personas (Glossary Definition)
Nov 15, 2017 6:53:49 PMA buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educat...
Digital Gap Audit (DGA) (Glossary Definition)
Nov 8, 2017 5:42:42 PMWhat is a Digital Gap Audit? What is a DGA? A Digital Gap Audit is how all new SP Home Run clients start out working wit...
Revenue Growth (Glossary Definition)
Nov 6, 2017 11:42:03 AMWhat is revenue growth? Often, people come to us and ask us for help with things that, if they really thought through, t...
Sales Cycle Acceleration (Glossary Definition)
Nov 1, 2017 3:20:17 PMOne of the problems that we hear about quite frequently: sales cycles are getting longer and longer, and it's taking too...
Competitive Positioning (Glossary Definition)
Oct 30, 2017 4:35:38 PMWhat does it mean for your company to be competitively positioned? The reality is that most companies know how they stac...
Thought Leadership (Glossary Definition)
Oct 25, 2017 11:47:07 AMThought leadership is what separates us from the pack. It’s what allows us to position ourselves, our companies, and our...
Differentiation (Glossary Definition)
Oct 18, 2017 4:30:00 PMDifferentiation is interesting because so many CEOs, small business owners, and sales directors usually have a preconcei...
