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Joshua Feinberg

Joshua Feinberg helps CEOs identify revenue growth opportunities their marketing and sales teams are currently missing. A former content provider for Microsoft Corporation's channel programs and Small Business Server product team in Redmond, Washington, Joshua has spent nearly all of his 27-year career on business development side of the IT channel. Over the past decade, Joshua has authored business development training courses now utilized by over 3,000 SMB technology providers worldwide. Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server and bi-weekly VAP Voice online columns that helped shaped Microsoft’s small business partner strategy, product marketing strategy, and ultimately the managed services business model. Besides being an early adopter of content marketing and Inbound marketing, since 2008 Joshua has developed integrated, full-funnel, lead generation and sales acceleration programs that drive scalable, predictable revenue growth. Joshua holds HubSpot Certifications on Inbound Marketing, Inbound Sales, HubSpot Marketing Software, HubSpot Sales Software, HubSpot Partner, and Growth Driven Design (GDD) --- and the first HubSpot Accredited Trainer in Florida. Joshua served on the AFCOM Miami board, co-led the Palm Beach County HubSpot User Group for four years, and is a former board member of the Florida Direct Marketing Association. He’s been quoted in the USA Today, CRN, VAR Business, Washington Times, South Florida Sun Sentinel, and AICPA Journal of Accountancy. Joshua has also written bylined content for Data Center Knowledge, WHIR, Microsoft Certified Professional Magazine, Inc.com, Medical Economics, Windows NT Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

Indirect Competitor (Glossary Definition)

An indirect competitor is a company that has products and services that are deemed to be a legitimate alternative to your company's products and services. Yet there's something just a little different about that company compared to a direct competitor.

Direct Competitor (Glossary Definition)

A direct competitor is an alternative to your company's products or services. It’s a company that your prospects or clients considered at the time they decided to do business with you.

Landing Page (Glossary Definition)

A landing page is a specialized website page whose entire purpose is to convert a visitor into a lead. When you set up landing pages with the right strategy in mind, each landing page is specific to a buyer persona and specific to a stage of the buyer's journey.

Call to Action (CTA) (Glossary Definition)

What is a call to action or CTA as it's usually abbreviated? A call to action is some kind of graphical elements, sometimes it's even a text-based element, whose purpose is to take you from one type of digital asset to a conversion path or a landing page. It's inspiring you to do some kind of action.

Conversion Path (Glossary Definition)

A conversion path is a collection of digital assets on your website, whose entire goal is to turn a website visitor into a lead. But not just any lead -- the right kind of lead, the right kind of person, at the right time, and in the right context.

Cost of Client Acquisition (COCA) (Glossary Definition)

Cost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the word customer for client. Your average cost of client acquisition is the fully loaded cost of marketing and sales that your company is investing to acquire a single client.

Client Lifetime Value (LTV) (Glossary Definition)

Client lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents to your company based on the products and services that they purchased from your company, not just initially but over the lifetime of their relationship with you.

Zero Moment of Truth (ZMOT) (Glossary Definition)

The Zero Moment of Truth (ZMOT) is an idea that was first popularized by Google a couple of years back. Now that we live in a digital-first world, what people find when they look up your company on search engines and social media is what essentially defines your company.

Sales Funnel Goals (Glossary Definition)

Sales funnel goals are goals that your leadership team, your management team, and your board will set to help make sure that everything that marketing, business development, sales and perhaps even your channel program are working on support the company's bottom line sales goals.

Lead Nurturing (Glossary Definition)

Lead nurturing is the process, the system, the technology, the strategy for taking raw leads and warming them up to be ready for a more productive sales conversation.