Indirect Competitor (Glossary Definition)
Indirect Competitor (Glossary Definition)
Mar 7, 2018 4:14:00 PM

An indirect competitor is a company that has products and services that are deemed to be a legitimate alternative to you...

Direct Competitor (Glossary Definition)
Direct Competitor (Glossary Definition)
Mar 5, 2018 4:50:00 PM

A direct competitor is an alternative to your company's products or services. It’s a company that your prospects or clie...

Landing Page (Glossary Definition)
Landing Page (Glossary Definition)
Feb 26, 2018 4:02:00 PM

A landing page is a specialized website page whose entire purpose is to convert a visitor into a lead. When you set up l...

Call to Action (CTA) (Glossary Definition)
Call to Action (CTA) (Glossary Definition)
Feb 21, 2018 3:43:00 PM

What is a call to action or CTA as it's usually abbreviated? A call to action is some kind of graphical elements, someti...

Conversion Path (Glossary Definition)
Conversion Path (Glossary Definition)
Feb 19, 2018 4:03:00 PM

A conversion path is a collection of digital assets on your website whose entire goal is to turn a website visitor into ...

Cost of Client Acquisition (COCA) (Glossary Definition)
Cost of Client Acquisition (COCA) (Glossary Definition)
Feb 15, 2018 2:27:44 PM

Cost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the...

Client Lifetime Value (LTV) (Glossary Definition)
Client Lifetime Value (LTV) (Glossary Definition)
Feb 12, 2018 1:11:38 PM

Client lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents t...

Zero Moment of Truth (ZMOT) (Glossary Definition)
Zero Moment of Truth (ZMOT) (Glossary Definition)
Feb 7, 2018 2:02:00 PM

The Zero Moment of Truth (ZMOT) is an idea that was first popularized by Google a couple of years back. Now that we live...

Sales Funnel Goals (Glossary Definition)
Sales Funnel Goals (Glossary Definition)
Feb 5, 2018 12:42:19 PM

Sales funnel goals are goals that your leadership team, management team, and board will set to help ensure that everythi...

Lead Nurturing (Glossary Definition)
Lead Nurturing (Glossary Definition)
Jan 29, 2018 4:54:32 PM

Lead nurturing is the process, the system, the technology, and the strategy for taking raw leads and warming them up to ...