Posts by Joshua Feinberg
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Indirect Competitor (Glossary Definition)
Mar 7, 2018 4:14:00 PMAn indirect competitor is a company that has products and services that are deemed to be a legitimate alternative to you...
Direct Competitor (Glossary Definition)
Mar 5, 2018 4:50:00 PMA direct competitor is an alternative to your company's products or services. It’s a company that your prospects or clie...
Landing Page (Glossary Definition)
Feb 26, 2018 4:02:00 PMA landing page is a specialized website page whose entire purpose is to convert a visitor into a lead. When you set up l...
Call to Action (CTA) (Glossary Definition)
Feb 21, 2018 3:43:00 PMWhat is a call to action or CTA as it's usually abbreviated? A call to action is some kind of graphical elements, someti...
Conversion Path (Glossary Definition)
Feb 19, 2018 4:03:00 PMA conversion path is a collection of digital assets on your website whose entire goal is to turn a website visitor into ...
Cost of Client Acquisition (COCA) (Glossary Definition)
Feb 15, 2018 2:27:44 PMCost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the...
Client Lifetime Value (LTV) (Glossary Definition)
Feb 12, 2018 1:11:38 PMClient lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents t...
Zero Moment of Truth (ZMOT) (Glossary Definition)
Feb 7, 2018 2:02:00 PMThe Zero Moment of Truth (ZMOT) is an idea that was first popularized by Google a couple of years back. Now that we live...
Sales Funnel Goals (Glossary Definition)
Feb 5, 2018 12:42:19 PMSales funnel goals are goals that your leadership team, management team, and board will set to help ensure that everythi...
Lead Nurturing (Glossary Definition)
Jan 29, 2018 4:54:32 PMLead nurturing is the process, the system, the technology, and the strategy for taking raw leads and warming them up to ...