{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Joshua Feinberg

Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for mid-market and enterprise IaaS, SaaS, and FinTech. Since 2002, he’s been building full-funnel inbound sales and marketing programs. He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities. Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth. As an early adopter and advanced power user of HubSpot since 2010, Joshua is 28X HubSpot Certified and co-led the local HubSpot User Group for four years. As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000. With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics. He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS). Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Inc.com, CMS Wire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.

Recent Posts

Indirect Competitor (Glossary Definition)

An indirect competitor is a company that has products and services that are deemed to be a legitimate alternative to your company's products and services. Yet there's something just a little different about that company compared to a direct competitor.

Direct Competitor (Glossary Definition)

A direct competitor is an alternative to your company's products or services. It’s a company that your prospects or clients considered at the time they decided to do business with you.

Landing Page (Glossary Definition)

A landing page is a specialized website page whose entire purpose is to convert a visitor into a lead. When you set up landing pages with the right strategy in mind, each landing page is specific to a buyer persona and specific to a stage of the buyer's journey.

Call to Action (CTA) (Glossary Definition)

What is a call to action or CTA as it's usually abbreviated? A call to action is some kind of graphical elements, sometimes it's even a text-based element, whose purpose is to take you from one type of digital asset to a conversion path or a landing page. It's inspiring you to do some kind of action.

Conversion Path (Glossary Definition)

A conversion path is a collection of digital assets on your website, whose entire goal is to turn a website visitor into a lead. But not just any lead -- the right kind of lead, the right kind of person, at the right time, and in the right context.

Cost of Client Acquisition (COCA) (Glossary Definition)

Cost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the word customer for client. Your average cost of client acquisition is the fully loaded cost of marketing and sales that your company is investing to acquire a single client.

Client Lifetime Value (LTV) (Glossary Definition)

Client lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents to your company based on the products and services that they purchased from your company, not just initially but over the lifetime of their relationship with you.

Zero Moment of Truth (ZMOT) (Glossary Definition)

The Zero Moment of Truth (ZMOT) is an idea that was first popularized by Google a couple of years back. Now that we live in a digital-first world, what people find when they look up your company on search engines and social media is what essentially defines your company.

Sales Funnel Goals (Glossary Definition)

Sales funnel goals are goals that your leadership team, your management team, and your board will set to help make sure that everything that marketing, business development, sales and perhaps even your channel program are working on support the company's bottom line sales goals.

Lead Nurturing (Glossary Definition)

Lead nurturing is the process, the system, the technology, the strategy for taking raw leads and warming them up to be ready for a more productive sales conversation.

Recent Posts