Converting Visitors to Leads
Again, the entire purpose of the call to action is to take a visitor from one particular context, one particular place, and move them over to another place that's usually a landing page. You're trying to convert that visitor into a lead or get them to go through a reconversion where you know who they are. They're converting again and accelerating the sales cycle.
A call to action at the basic level is to inspire somebody to take action. The reason why this is super important is a lot of times people put together website pages or blog posts where they give a bunch of information and then leave that person dangling at the end. The person has no idea what they're supposed to do. Make it very clear. Make it explicit about what you want them to do and what you recommend they do next.
If you're using the right kind of software, the right tools, platform, and technology, you should be able to measure the effectiveness of that call to action. You should be able to test that call to action to see if you can improve its effectiveness.
The Bottom Line
In other words, you can look at a click-through rate and see how many people click on that call to action relative to the number of people that see the website page. You can look at the number of clicks, and you can look at the ultimate conversion rate when you send that person to a landing page of how well that CTA, call to action, does in generating the ultimate conversion.
Do you use calls to action (CTAs) on your website? Share your thoughts in the section for comments below.
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