{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Direct Competitor (Glossary Definition)

Direct Competitor (Glossary Definition)

A direct competitor is an alternative to your company's products or services. It’s a company that your prospects or clients considered at the time they decided to do business with you.

They're the obvious alternatives that you bump into at the bottom of your sales funnel and at the end of your buyer's journey. The complication is in a digital first world, your direct competitors are not your only competitors. There are also indirect competitors and there are non business model competitors.

 

If you're analyzing your competitive position and the competitive landscape, start by studying your direct competition.  Try to figure out everything you can see externally about what it is that they're doing with their digital presence for traffic generation, lead generation, sales cycle acceleration, closing new clients, and delighting those clients over time.

There's a tremendous amount of information that you can get to better understand whether your company is positioned to compete effectively in a digital-first world and attract the right people, in the right places, at the right time, and in the right context to be relevant in the modern buyer’s journey.


Do you know who your direct competitors are? Share your thoughts in the section for comments below.  

To learn more about direct competitors, download our eBook "3 Revenue Growth Opportunities Your Business May Be Missing." 

3 Revenue Growth Opportunities Your Business May Be Missing

Topics: Glossary