If you're analyzing your competitive position and the competitive landscape, start by studying your direct competition. Try to figure out everything you can see externally about what it is that they're doing with their digital presence for traffic generation, lead generation, sales cycle acceleration, closing new clients, and delighting those clients over time.
There's a tremendous amount of information that you can get to better understand whether your company is positioned to compete effectively in a digital-first world and attract the right people, in the right places, at the right time, and in the right context to be relevant in the modern buyer’s journey.
Do you know who your direct competitors are? Share your thoughts in the section for comments below.
To learn more about direct competitors, download our eBook "3 Revenue Growth Opportunities Your Business May Be Missing."