{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Segmentation (Glossary Definition)

Segmentation is all about understanding exactly who you're trying to communicate with and where that person is in their buyer’s journey.

In other words, when we say who that person is, we’re referring to their buyer persona. A buyer personas is a semi-fictional representation of an ideal client based on research and educated speculation.

Product/Market Fit (Glossary Definition)

Product/market fit is often abbreviated as PMF. Product/market fit is the degree to which you’ve filled in the blanks on what your company is all about that allows your company to scale strong demand.

SMART Goals (Glossary Definition)

A SMART goal is specific, measurable, attainable, relevant, and time bound.

Specific - Everyone wants more traffic to their website. Everyone wants more leads. Everyone wants more clients or customers and more revenue. But “more” just isn't going to cut it. 

Lead Generation (Glossary Definition)

Lead generation is how you take website visitors and convert them into leads. These are leads that your marketing and sales team are excited about because they help to drive bottom of the funnel sales -- like accelerating leads into sales opportunities and sales opportunities into new clients -- that provide you with scalable, predictable revenue growth.

Traffic Generation (Glossary Definition)

If you think about a sales funnel, traffic generation is the first layer or the top layer that ultimately gets us to scalable, predictable revenue growth.

Big picture -- traffic generation needs to happen before we do lead generation, lead generation needs to happen before we generate sales opportunities, and sales opportunity generation needs to happen before we end up with new client acquisition.

Offline Events (Glossary Definition)

I think of offline events as the cousin of online events. In much the same way you would think of online events -- with webinars, webcasts, Facebook Live, YouTube Live -- offline events are the brick-and-mortar offline version of those that are non-virtualized.

Online Events (Glossary Definition)

Online events are what most people would categorize as webinars, GoToWebinar, WebEx, Zoom, webcasts, web briefings, Facebook Live, YouTube Live, Google Hangout. The basic idea is that you're getting a group of people together for the common purpose of experiencing content in a live virtual format.

Social Media Monitoring (Glossary Definition)

Social media monitoring is listening for conversations that are going on in social media. It’s looking for opportunities to be able to add value to those conversations and interact with people that are asking questions and talking about things that are relevant to your business.

Content Creation (Glossary Definition)

What exactly is content creation? Who is content creation for? How do we do content creation? Why should we care about creating content?

Today people are doing tons of research on search engines and social media to try to solve their problems before they're willing to talk to a human being. Yes, people use search engines, social media, and apps on mobile devices as a substitute for human contact if you haven't picked up on that yet!

Buyer Personas (Glossary Definition)

 

A buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educated speculation. The “actual” part of the research is one of the things that gets people tripped up.