
{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */
{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */
{% set pageCenter = "1100px" %} /* This sets the width of the website */
{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */
{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
A buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educated speculation. The “actual” part of the research is one of the things that gets people tripped up.
What does it mean for your company to be competitively positioned?
The reality is most companies have an idea of how they stack up against their competition. However, the problem is that idea may not be one-hundred percent or even fifty percent of the reality.
SP Home Run Inc.
1200 North Federal Highway
Suite 200
Boca Raton, Florida 33432
(561) 282-9470