/* Add the font family you wish to use. You may need to import it above. */
/* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */
/* This sets the universal color of dark text on the site */
/* This sets the width of the website */
/* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */
/* This affects all grey background sections */
/* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
/* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */
/* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */
Cost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the word customer for client. Your average cost of client acquisition is the fully loaded cost of marketing and sales that your company is investing to acquire a single client.
Client lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents to your company based on the products and services that they purchased from your company, not just initially but over the lifetime of their relationship with you.
What does it mean for your company to be competitively positioned?
The reality is most companies have an idea of how they stack up against their competition. However, the problem is that idea may not be one-hundred percent or even fifty percent of the reality.