Posts about Go to Market Strategy
Cost of Client Acquisition (COCA) (Glossary Definition)
Feb 15, 2018 2:27:44 PMCost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the...
Client Lifetime Value (LTV) (Glossary Definition)
Feb 12, 2018 1:11:38 PMClient lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents t...
Product/Market Fit (Glossary Definition)
Jan 22, 2018 2:31:50 PMProduct/market fit is often abbreviated as PMF. Product/market fit is the degree to which you’ve filled in the blanks on...
Buyer Personas (Glossary Definition)
Nov 15, 2017 6:53:49 PMA buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educat...
Revenue Growth (Glossary Definition)
Nov 6, 2017 11:42:03 AMWhat is revenue growth? Often, people come to us and ask us for help with things that, if they really thought through, t...
Competitive Positioning (Glossary Definition)
Oct 30, 2017 4:35:38 PMWhat does it mean for your company to be competitively positioned? The reality is that most companies know how they stac...
Thought Leadership (Glossary Definition)
Oct 25, 2017 11:47:07 AMThought leadership is what separates us from the pack. It’s what allows us to position ourselves, our companies, and our...
Differentiation (Glossary Definition)
Oct 18, 2017 4:30:00 PMDifferentiation is interesting because so many CEOs, small business owners, and sales directors usually have a preconcei...
