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/* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

/* This sets the universal color of dark text on the site */

/* This sets the width of the website */

/* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

/* This affects all grey background sections */

/* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

/* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

/* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Cost of Client Acquisition (COCA) (Glossary Definition)

Cost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the word customer for client. Your average cost of client acquisition is the fully loaded cost of marketing and sales that your company is investing to acquire a single client.

Client Lifetime Value (LTV) (Glossary Definition)

Client lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents to your company based on the products and services that they purchased from your company, not just initially but over the lifetime of their relationship with you.

Product/Market Fit (Glossary Definition)

Product/market fit is often abbreviated as PMF. Product/market fit is the degree to which you’ve filled in the blanks on what your company is all about that allows your company to scale strong demand.

Buyer Personas (Glossary Definition)

 

A buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educated speculation. The “actual” part of the research is one of the things that gets people tripped up.

Revenue Growth (Glossary Definition)

What is revenue growth? Many times, people come to us, and they ask us for help with things that if they really thought through, they probably just aren't thinking far enough ahead.

Competitive Positioning (Glossary Definition)

What does it mean for your company to be competitively positioned?

The reality is most companies have an idea of how they stack up against their competition. However, the problem is that idea may not be one-hundred percent or even fifty percent of the reality.

Thought Leadership (Glossary Definition)

Thought leadership is what separates us from the pack. It’s what allows us to position ourselves, our companies, and our teams as the be-all end-all experts on anything and everything specific to our industry.

Differentiation (Glossary Definition)

Differentiation is interesting because so many CEOs, small business owners, and sales directors usually have a preconceived idea of what sets them apart from the competition.

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