Cost of Client Acquisition (COCA) (Glossary Definition)
Cost of Client Acquisition (COCA) (Glossary Definition)
Feb 15, 2018 2:27:44 PM

Cost of client acquisition (COCA) is also sometimes called CAC or client acquisition cost. Some companies substitute the...

Client Lifetime Value (LTV) (Glossary Definition)
Client Lifetime Value (LTV) (Glossary Definition)
Feb 12, 2018 1:11:38 PM

Client lifetime value, often abbreviated as LTV, is the total economic value that one of your ideal clients represents t...

Product/Market Fit (Glossary Definition)
Product/Market Fit (Glossary Definition)
Jan 22, 2018 2:31:50 PM

Product/market fit is often abbreviated as PMF. Product/market fit is the degree to which you’ve filled in the blanks on...

Buyer Personas (Glossary Definition)
Buyer Personas (Glossary Definition)
Nov 15, 2017 6:53:49 PM

A buyer persona is a semi-fictional representation of one of your ideal clients based on actual research and some educat...

Revenue Growth (Glossary Definition)
Revenue Growth (Glossary Definition)
Nov 6, 2017 11:42:03 AM

What is revenue growth? Often, people come to us and ask us for help with things that, if they really thought through, t...

Competitive Positioning (Glossary Definition)
Competitive Positioning (Glossary Definition)
Oct 30, 2017 4:35:38 PM

What does it mean for your company to be competitively positioned? The reality is that most companies know how they stac...

Thought Leadership (Glossary Definition)
Thought Leadership (Glossary Definition)
Oct 25, 2017 11:47:07 AM

Thought leadership is what separates us from the pack. It’s what allows us to position ourselves, our companies, and our...

Differentiation (Glossary Definition)
Differentiation (Glossary Definition)
Oct 18, 2017 4:30:00 PM

Differentiation is interesting because so many CEOs, small business owners, and sales directors usually have a preconcei...