The way that people research and make purchase decisions has changed. Some of the biggest names in the tech industry have figured this out and are shouting it from the rooftops:
- Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
- McKinsey & Company discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
- And LinkedIn, in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
However, most startups, scaleups, and small businesses are completely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
Search engines, social media, voice-powered personal assistants, streaming video, podcasts, webinars, and review websites have all become mainstream. Your best prospects now are doing tons of self-directed research on their own before they’re open to having a sales conversation with someone from your company.
This massive change in buyer behavior has proven incredibly challenging for legacy teams stuck in the past -- cold-messaging people on LinkedIn and begging for 15-minute meetings to pitch their product or service.
But these changes also provide incredible opportunities for those teams that can position themselves as subject matter experts, teachers, trusted advisors, and thought leaders.
With the right go-to-market strategy, you can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
And jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
Creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can literally be make-or-break for so many startups and founders that market and sell to manufacturing company CEOs and owners.
And that’s the reason why we created Buyer Persona: Manufacturer Matthew so that you can get affordable access to the same kind of professional guidance that you’d typically have to invest at least $60,000+/year for a marketing agency retainer or $120,000+/year for a CMO -- or give up precious equity to an external marketing, sales, or go-to-market advisor.
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Buyer Persona: Manufacturer Matthew Blueprint
Buyer Persona: Manufacturer Matthew is the president and owner of a manufacturing company with an industry specialization such as apparel, appliances, chemicals, electronics, food and beverage, furniture, metals, paper, plastics, printing, textiles, transportation, or wood products.
In addition to demographics, Buyer Persona: Manufacturer Matthew gives you insight on Identifiers, Goals, Challenges, Quotes, LinkedIn Group Membership / Online Communities, Knowledge Identification/Topics, Manufacturing Conferences, and Manufacturing Publications.
7 Pages
- U.S.-based
- Leads a company with 54 employees
- 9 Goals
- 8 Challenges
- 9 Job title alternatives
- 47 LinkedIn Group memberships
- 25 Knowledge identifiers
- 22 Conferences
- 23 Publications
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Buyer Persona: Manufacturer Matthew Getting Started Training
To help you tap into the go-to-market insights from Buyer Persona: Manufacturer Matthew Getting Started Training and apply this market intelligence to your own startup, scaleup, or small business, watch this 26 minute video. You’ll learn about
- Key messaging soundbites to test in your cold outreach (outbound)
- What this decision-maker thrives at
- Job title synonyms to include with your campaign targeting
- Identifiers that help your marketing and sales team know if they’re interacting with the right person
- Goals and challenges to infuse into your inbound content marketing, lead generation, lead nurturing messaging, website copywriting, and product marketing
- Customizing for your company’s unique value proposition and most commonly heard sales objections
- Top relevant LinkedIn Groups where this stakeholder learns from peers and collaborates on opportunities (and how to use in your paid social campaigns)
- Knowledge identifiers for building out paid social campaigns
- Communities and publications that matter most in influencing this kind of stakeholder
Buyer Persona: Manufacturer Matthew Ask Me Anything Live Q&A Workshop, Recording, and Transcript
What are the biggest questions that founders, sales leaders, and marketing leaders at startups, scaleups, and small businesses have when it comes to marketing and selling to Buyer Persona: Manufacturer Matthew? When you watch the recording from this live workshop, you’ll learn how to:
- Accelerate revenue growth to new and existing customers
- Attract more of the right manufacturing company CEOs and owners to your platform
- Close deals without compromising on price
- Generate more of the right leads and sales opportunities from target accounts
- Get buy-in from the real decision-makers
- And much more!
Get Immediate Access Now to Buyer Persona: Manufacturer Matthew
Learn How to Much More Effectively Market and Sell to manufacturing company CEOs and owners
- Fast-Track Your Go-to-Market Strategy
- Pinpoint Your Ideal Clients
- Save Yourself Two Years of Fumbling
- Grow Your Business Better and Faster in Today’s Digitally-Transformed Modern Buyer’s Journey
- Tap into 20+ Years of Experience Advising SaaS, IaaS, and Fintech Startups, Scaleups, and Small Businesses
365-Day Money-Back Guarantee
When it comes to more effectively marketing and selling to manufacturing company CEOs and owners, your buyer personas, related customer insight strategy, and go-to-market playbook are very much part of a marathon, not a 50-yard dash.
And we want to be there with you when you cross the finish line. To help you invest in your growth with confidence, Buyer Persona: Manufacturer Matthew is backed by a 365-day money-back guarantee.
After you’ve had a chance read through Buyer Persona: Manufacturer Matthew, watch the Buyer Persona: Manufacturer Matthew Getting Started Training, attend or watch the Buyer Persona: Manufacturer Matthew Ask Me Anything Live Q&A Workshop, and implement this market intelligence into your startup, scaleup, or small business…
If you’re not 100% convinced that Buyer Persona: Manufacturer Matthew made a huge impact on helping you much more effectively market and sell to manufacturing company CEOs and owners, fast-track your go-to-market strategy, pinpoint your ideal clients, save yourself two years of fumbling, and grow your business better and faster in today’s digitally-transformed modern buyer’s journey, just let us know anytime within 365 days of purchase, and we’ll refund 100% of your purchase price.
Meet the Course Creator
Joshua Feinberg is CEO of SP Home Run and a digital transformation go-to-market content strategist for startups, scaleups, and small businesses that market and sell to mid-market and enterprise IaaS, SaaS, and Fintech.
Since 2002, he’s been building full-funnel inbound sales and marketing programs.
He helps companies get found by the right people, in the right places, at the right time, and in the right context -- and uncover new revenue growth opportunities.
Joshua helps clients in five very specific and interrelated areas: 1) Differentiation. 2) Thought Leadership. 3) Competitive Positioning. 4) Sales Cycle Acceleration. 5) Scalable, Predictable Revenue Growth.
As an early adopter and advanced power user of HubSpot since 2010, Joshua is 31X HubSpot Certified and co-led a local HubSpot User Group for four years.
As a former Microsoft content provider for and advisor to the Small Business Server (SBS) product and channel partner teams in Redmond, Joshua wrote the groundbreaking book Building Profitable Solutions with Microsoft Small Business Server and bi-weekly VAP Voice online columns that helped shape Microsoft’s partner and product marketing strategy, and ultimately the managed services business model. Much of the content he created was also localized and translated into over a dozen languages for a global audience of over 500,000.
With a deep specialization in cloud, data center, and hosting, Joshua has presented educational sessions at HostingCon, Data Center World, MSP Expo/IT Expo, and DatacenterDynamics.
He began his career marketing and selling higher education PC hardware and software for IBM Academic Information Systems (ACIS).
Joshua’s been quoted in USA Today, CRN (cover story), VAR Business, Washington Times, South Florida Sun-Sentinel, AICPA Journal of Accountancy, Business Insider, Inc.com, CMSWire, and TechTarget. He’s also had content published in Inc.com, Medical Economics, Windows NT Magazine, Microsoft Certified Professional Magazine, and served as a contributing editor for Selling Windows NT Solutions Magazine.
Joshua Feinberg grew up in Central New Jersey and graduated from Rutgers College as a Bloustein Distinguished Scholar with a Bachelor's Degree in Economics, a concentration in accounting, and a minor in music. And he attended the Stern School of Business at NYU with graduate coursework completed in accounting, economics, finance, and IT. Joshua is a lifelong learner, who invests hundreds of hours each year in upskilling.
