Startup Marketing, Sales,
or Revenue Leaders and
Startup marketing teams are often staffed with just one full-time person tasked with incredibly ambitious goals to drive downstream sales and revenue growth.
Startup Marketing Requires Juggling Many Different Responsibilities
Much like a utility player on a baseball team that can effectively play nearly every position on the field, startup marketers wear lots of hats.
On any given day, marketers at startups get involved with planning and implementing content marketing, conversion paths, digital ads, digital marketing, email marketing, marketing automation, sales enablement, search engine optimization (SEO), social media marketing, and website updates.
Marketers at Startups Need to Own the First 60-80% of the Buyer’s Journey
In a digitally transformed world, where 60-80% of the buyer’s journey happens before a prospective buyer wants to speak with your sales team, marketers at startups carry enormous responsibilities.
Without a strong marketing footprint, startups will often struggle to get found early enough in buyer research to earn a seat at the table. That said, many startups’ marketing and sales playbooks live in a bygone era.
Shocking Disconnects Between the Importance of Startup Marketing and Resulting Investment Levels
Digital marketing platform Mayple found that only 56.9% of startups have a dedicated marketing team. When you dig deeper into specifics, it becomes even clearer why so many startups leave so much revenue opportunity on the table with marketing: only 20.8% had one or more employees dedicated to marketing. Even crazier, the same source found that only 64% of startups have websites.
Marketing platform Unstack discovered that 66% of startups employ marketing teams with one to three employees. The same research shows that startup CEOs prioritize SEO and content marketing as key growth drivers -- with 54% of startups publishing one to four blog posts each month.
The Impact of Go-to-Market Strategy on Downstream Startup Sales and Customer Success Activation
Before you can even think about attracting the right prospects, engaging with the right opportunities and customers, and delighting the right customers into promoters, you need an effective go-to-market strategy.
To gain the leverage that your startup needs in the sales and customer success processes, your team needs to be seen in the marketplace as the go-to subject matter experts, teachers, trusted advisors, and thought leaders about your most important topics.
Your startup needs to get found by the right people, in the right places, at the right time, and most of all: in the right context.
That’s no easy feat in a world where so many digital journeys are dominated by hyper-competition from all corners of the world.
That’s why it’s more important than ever to nail your startup’s strategy for differentiation, thought leadership, competitive positioning, sales cycle acceleration, and scalable predictable revenue growth.
From a tactical perspective, startup marketers need a go-to-market strategy that includes buyer personas, jobs to be done, a defined sales process, a demand generation plan, content strategy, key performance indicators (KPIs) to measure progress, and a customer success framework.
However, creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive.
And that’s the reason why we created Go-to-Market Strategy Blueprints so that you can get instant access to affordable Go-to-Market Strategy Blueprints for specific industries and business models.