Much like a utility player on a baseball team that can effectively play nearly every position on the field, startup marketers wear lots of hats.
On any given day, marketers at startups get involved with planning and implementing content marketing, conversion paths, digital ads, digital marketing, email marketing, marketing automation, sales enablement, search engine optimization (SEO), social media marketing, and website updates.
Before you can even think about attracting the right prospects, engaging with the right opportunities and customers, and delighting the right customers into promoters, you need an effective go-to-market strategy.
To gain the leverage that your startup needs in the sales and customer success processes, your team needs to be seen in the marketplace as the go-to subject matter experts, teachers, trusted advisors, and thought leaders about your most important topics.
Your startup needs to get found by the right people, in the right places, at the right time, and most of all: in the right context.
That’s no easy feat in a world where so many digital journeys are dominated by hyper-competition from all corners of the world.
That’s why it’s more important than ever to nail your startup’s strategy for differentiation, thought leadership, competitive positioning, sales cycle acceleration, and scalable predictable revenue growth.
From a tactical perspective, startup marketers need a go-to-market strategy that includes buyer personas, jobs to be done, a defined sales process, a demand generation plan, content strategy, key performance indicators (KPIs) to measure progress, and a customer success framework.
However, creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive.
And that’s the reason why we created Go-to-Market Strategy Blueprints so that you can get instant access to affordable Go-to-Market Strategy Blueprints for specific industries and business models.
