The modern buyer has changed the sales process. Long gone are the days where purchase decisions are heavily influenced by direct mail, trade journal advertising, banner ads, email spam, cold calling, and other relics of the traditional, interruption-centric, marketing and sales playbooks.
Today’s mid-market and enterprise IT influencers and decision makers are doing insane of amounts of research -- largely on their own terms. So much so, that in most cases 70% or more of their decision is already made before they even begin talking with a sales executive like yourself.
By watching this webinar recording -- "IT Sales Has Changed. Is Your Team Living in the Past?" -- you’ll learn how to:
Featured Presenter
Joshua Feinberg, Vice President and Co-Founder of SP Home Run
Joshua Feinberg helps CEOs identify revenue growth opportunities that their marketing and sales teams are currently missing.
With a deep specialization in the cloud services, data center, and hosting industries, he has presented educational sessions at HostingCon, Data Center World, and DatacenterDynamics. He has written for Data Center Knowledge, serves on the advisory council for HostingCon, and is working on the relaunch of the local AFCOM chapter. In the managed services space, Joshua literally wrote the book for Microsoft Press on building a recurring client base around Microsoft's small business platform. With over two decades in technology marketing and sales enablement, Joshua helps clients differentiate, get found early on in the sales cycle, achieve trusted advisor status, and command premium pricing power to drive sustained, profitable, revenue growth. Wondering how much revenue your marketing and sales teams are leaving on the table? Then be sure to clear your schedule and watch this webinar recording right now.
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