Learn How You Can Get the Best Steady,
High-Paying Small Business Clients When
Starting a Computer Business
Are you in your first year or two of starting a computer business and getting off the ground?
Or are you just getting your computer business started slowly, on more of a part-time or moonlighting basis?
Either way, whether you realize it or not, you're at a really important fork in the road. Why?
Stay Focused
Your ability to focus your efforts, with laser precision, will largely determine whether you succeed or not.
What do we mean by focus?
Most computer consulting businesses, VARs, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses are, to put it mildly, all over the place.
Because so many people starting a computer business emulate (a) Fortune 1000 companies that are rather indirect competitors and (b) completely clueless more direct competitors, many new owners of computer businesses tend to unfortunately make every rookie mistake in the book, plus the potentially fatal mistake of trying to be all things to all people.
Avoid the Quicksand
Trying to be all things to all people does not work for small business technology providers that don’t have the resources of industry giants like Best Buy, Dell, Office Depot, and Staples.
So yes, the scary reality is that if you don’t focus your efforts, you’ll end up staring down the barrel of direct competition with Fortune 1000 giants who’ll spend more on advertising before lunchtime on January 1st than you’ll spend on your marketing and promotional activities throughout an entire calendar year.
But what can you do?
That's a great question. The answer is both simple and complex at the same time.
Manage Your Time and Work Smarter
This means you must work smarter, much smarter, and focus your marketing and lead generation activities squarely on more promising small business prospects, generally prospective clients with 10-100 workstations, who are not well-served by mass-market, commodity-oriented efforts.
To do so, you need to:
- Know where to find the best potential, steady, high-paying small business clients in your area, so you can make the most of your limited marketing time and budget.
- Carefully qualify all of your leads before you waste time going out on sales appointments, so you can work as efficiently as possible and not get distracted.
- Have a concrete plan of attack for what you’ll say and do on your sales appointments, so you can move your qualified leads from “free” to “fee”-based new paying customers right away. This way, your sales process does not drag on for weeks or months.
And of course, what good is getting new customers if you can’t sell your services to these new customers on an ongoing, steady basis?
So you’ll also need to:
- Know how to properly structure your first paying projects with your new customers (Proving Ground Projects™) so you exude professionalism and credibility right-off-the-bat, and plant the seeds for very long-term, mutually-beneficial relationships.
- Have a very smooth way to get your new customers on board with your recommendations for what needs to be fixed ASAP, their Remediation Projects.
- Know exactly when it’s the right time to bring up the idea of ongoing IT service contract arrangements, how to structure them, and what to say if your new customers show resistance.
Get the Rates You Deserve
Most new owners of computer consulting businesses, VARs, network integrators, IT solution providers, managed services providers, system builders, and computer repair businesses approach their sales process entirely wrong and end up wasting precious months or even years of their time, banging their heads against the wall in frustration, typically enduring 80 hour work weeks and ending up with $20,000 in net income at the end of the year.
But it doesn’t have to be that way if you know what you’re doing and you’re working with a field-tested, proven sales process that guides your new leads smoothly, effectively, and rapidly from prospects to new paying customers, and then onto ongoing, steady, high-paying clients on IT service contracts.
And that’s the reason why you'll get access to so many easy-to-follow, easy-to-customize, field-tested, proven tools and resources for starting a computer business with your SP Home Run Major League Membership.
While having good, solid technical skills is a very important piece of the puzzle, it is only the first piece of the puzzle.
To succeed when starting a computer business, you have to know:
- How to cost-effectively and consistently acquire highly-targeted IT leads
- How to get the sales sequence right
- Why you need to differentiate between sales calls and technology assessments
- What to say to overcome common IT sales objections
- What to do about all the substandard IT problems, deficiencies, and vulnerabilities that you find
- When is the best time and how to migrate your new customers and existing clients to long-term, ongoing IT service contract arrangements
- What to do to extend your reach from both a marketing and technical perspective with your contractors and partners
That way, you can get started with your new computer business as quickly as possible, with a great client list of the best steady, high-paying small business clients in your area.
All of these topics for starting a computer business, and much more, are covered step-by-step at great length, using field-tested, proven strategies, as part of your SP Home Run Major League Membership.
