Research and Purchase Decisions

Your best customers make research and purchase decisions very differently than they did as recently as 18 months ago.

Changes in Buyer Behavior

Is your company and its go-to-market strategy prepared for this massive change in buyer behavior and resulting shift in power from the seller to the buyer?

Go-to-Market Playbook

Is your go-to-market playbook living in the past?

Go-to-Market Strategy 101 [Enroll in the Free 7 Day eCourse] For B2B SaaS Startups and Scaleups. B2B Buyer Expectations Have Changed. Is Your Company Keeping Up?

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GTM Strategy Blueprints & GTM Strategy Reboot Camp

Go-to-Market Insights, Tools, and Training

We help our clients take the lead in
hyper-competitive marketplaces...

57 %

of the typical B2B buyer’s journey is over before prospects are willing to talk with anyone from your sales team.

74 %

of prospects choose the company that’s first to help them along in their buyer's journey.


stakeholders to win over on the average B2B buying committee. (Which is likely 5.8 more people than you expected.)

B2B GTM Consultation & Digital Transformation GTM Strategy

Go-to-Market Advisory Services

Step 1: B2B Go-to-Market Consulting

From the SP Home Run Blog

What Tech Founders Get Wrong When Hiring Marketing and Sales
What Tech Founders Get Wrong When Hiring Marketing and Sales
19 April, 2023

Tech founders must juggle many competing priorities in the early stages of launching their startups. Hiring marketing an...

What SaaS Startups Can Learn from Baseball
What SaaS Startups Can Learn from Baseball
12 April, 2023

In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right te...

How Tech Startups Compete in the Digital Buyer’s Journey
How Tech Startups Compete in the Digital Buyer’s Journey
5 April, 2023

Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buy...

Digital Transformation

B2B Thought Leadership

Marketing teams should pay very close attention to what some of the tech industry's leading prognosticators are forecasting:

"Thought leadership remains critical to customer engagement ...

... but breaking through the noise is harder than ever."
(Source: LinkedIn Edleman B2B Thought Leadership Impact Report)

"83% of a typical B2B purchasing decision ...

... including researching solutions, ranking options, and benchmarking pricing, happens before a buyer engages directly with a provider."
(Source: Gartner)

"More decisions are being made digitally ...

... and 70% to 80% of B2B decision-makers prefer it that way."
(Source: McKinsey & Company)

Digital Transformation: B2B Thought Leadership