<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/953613680/?value=0&amp;guid=ON&amp;script=0">

Middle Market and Enterprise Technology Inbound Blog

How IT Companies Use Buyer Personas to Create Remarkable Content

Posted by Rose Keefe

Feb 22, 2017 3:03:00 PM

Remarkable content is content that adds so much value to your readers that they literally have to remark on it in social media forums, Facebook walls, blog comment sections, and other online outlets. They also have to share it with their friends. 

In content marketing, creating remarkable copy requires you to know your target market. In other words, have a clear idea of whom you are writing to. Otherwise, the content will come across as author-centric, and the audience will not be inclined to share it.

If there are other copywriters on your IT company’s marketing team, lack of a clear buyer persona for the company services will require them to write to their internal readers instead, causing a lack of consistency in the overall company message. 

Read More

Topics: IT sales

Tips for Data Center Blogging Strategy

Posted by Olivia Casper

Feb 20, 2017 1:00:00 PM

Is your data center’s blogging strategy working? You should ask yourself if you are spending as much time on content creation as you are on distribution. Creating extraordinary content for your buyer personas is a great way to start. However, the promotion of all your amazing content is key to reaching your audience.  

When assembling content, you must listen to what your buyer personas want, no one else. Initially, your buyer personas are your ideal customers, and if you do not create content that will attract them, they won’t come.

Dependent on thorough buyer persona research, you should know what your potential customers are interested in, what they care about, and what social networks they use. With your research, there is no room for guess work, and you should have no problem attracting the right visitors to your site.

Read More

Topics: colocation data center

How Data Centers Use the Right Content for the Right Person

Posted by Rose Keefe

Feb 17, 2017 3:03:00 PM

When you create content that doesn’t speak to its intended audience, you are not only wasting valuable marketing resources; you are failing to inspire excitement and trust in the people who matter most to the future of your data center: current and potential clients.

Businesses today have to work hard to catch a prospective client’s attention. By some estimates, consumers are exposed to thousands of marketing messages a day, making it a major challenge for sales and marketing team to catch the attention of the ‘right people.'

Read More

Topics: colocation data center

3 Productivity Tips for IT Sales Teams

Posted by Rose Keefe

Feb 15, 2017 1:00:00 PM

Every IT sales team wants to sign up more clients. The reality, however, is that the average salesperson spends only 32% of their time actually selling. The rest of the time, they are engaged in minor administrative tasks that prevent them from focusing on expanding the company's client base. When they do manage to follow up on leads, many of these people are not ready to commit to a purchase.

Read More

Topics: IT sales

How Your Data Center Blogs Impact Success

Posted by Olivia Casper

Feb 13, 2017 1:00:00 PM

Is your data center currently using blog posts or other premium content to turn strangers into website visitors? Times have changed!

In the past, people would use blogs for personal use, for instance, to share experiences, life events, or personal advice. Today, businesses doing extremely well are creating and promoting educational blog posts, and other premium content to grasp the attention of their preferred customers.

Read More

Topics: colocation data center

The Top 19 Data Center Design Firms

Posted by Rose Keefe

Feb 10, 2017 9:09:00 AM

Data center designers use a variety of approaches and strategies in their work, but some go above and beyond when it comes to innovation, superior build and layout, and commitment to client satisfaction.

By combining the ideal mix of strategic infrastructure, efficient power resources, and dependable cooling equipment, designers make it possible for future data center customers to entrust sensitive and mission-critical information to the facility with confidence.

Read More

Topics: colocation data center

4 Tips for Data Center Webinar Success

Posted by Olivia Casper

Feb 9, 2017 1:00:00 PM

James Hilliard, Executive Webcast Producer, and Moderator at Hilly Productions, recently hosted an online seminar called “Webinar Bootcamp: Proven Steps to Success.” Within this online seminar, he shared four valuable tips for those who are looking to improve their webinar skills and gain the ability to reachout to a wider audience and generate more qualified leads.

When data centers are setting up for a webinar, make sure to prepare a checklist to stay organized; as you must account for time, make sure your audio and video are working properly, and engage with your audience to keep them tuned in.

Below are four tips recommended by James Hilliard, and additional resources that GoToWebinar provides to its users.

Read More

Topics: colocation data center

How to Close IT Sales Faster on Your Terms

Posted by Rose Keefe

Feb 8, 2017 2:02:00 PM

Buyers no longer go the linear route when making purchasing decisions, leaving IT sales managers to review and re-evaluate their sales strategy. People do not want to be ‘sold to’ anymore; they take advantage of web searches and social media to make an informed decision and then make their selection based on which vendor’s product or service appears to be the answer to their need or problem.

Selling to modern consumers requires a shift in perspective, but with careful planning and a solid strategy, it can be done. IT sales professionals must remember to keep the customer’s needs first and position themselves as experts in their field; the result will be faster closing in sales deals, and on your terms.

Read More

Topics: IT sales

10 Data Center Cleaning Companies - What Are The Differences?

Posted by Rose Keefe

Feb 7, 2017 1:00:00 PM

No matter what the size of your data center, it requires regular cleaning to keep the equipment in good working order, maintain higher sanitation levels, and present a more attractive appearance to employees and visitors.

Your staff can contribute to a clean environment by unpacking equipment in designated areas and keeping cartons out of the server rooms, but for maximum cleanliness and data security, you will want to hire a professional.

Read More

Topics: colocation data center

2 Biggest Lead Generation Mistakes Data Centers Make

Posted by Olivia Casper

Feb 6, 2017 1:00:00 PM

To generate qualified leads through a website, there are many parts that must be included on the website to successfully find ideal clients. You want to design a website that appeals to your buyer personas and that contains many actionable items or digital assets. Incorporating digital assets to your website builds trust with prospects and the current client base.

Here are two proven mistakes that data centers experience when attempting to generate leads.

Read More

Topics: colocation data center

Download Your Free IT Channel Inbound Marketing Planning Guide, So You Can Get More New Clients and Grow Your Business
Lead Generation Best Practices for Colocation Data Centers
Schedule Your Complimentary Revenue Growth Assessment