Remarkable content is content that adds so much value to your readers that they literally have to remark on it in social media forums, Facebook walls, blog comment sections, and other online outlets. They also have to share it with their friends.
In content marketing, creating remarkable copy requires you to know your target market. In other words, have a clear idea of whom you are writing to. Otherwise, the content will come across as author-centric, and the audience will not be inclined to share it.
If there are other copywriters on your IT company’s marketing team, lack of a clear buyer persona for the company services will require them to write to their internal readers instead, causing a lack of consistency in the overall company message.