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Middle Market and Enterprise Technology Inbound Blog

How to Market a Computer Repair Business and Close Sales Faster

Posted by Lisa Lawrence

Jun 12, 2012 4:16:00 PM

How to Market a Computer Repair Business and Close Sales FasterThere are many steps in learning how to market a computer repair business. It’s an easy mistake to skip a few steps, either because you don’t think they’re necessary, or you don’t know about them.

But marketing computer repair, like any other product or service, really hinges on time-tested techniques.

Consider these four steps to put yourself in a position to close your sales faster:

  1. Fine-tune your marketing materials. Make sure you have a strong business card and website that communicate who you are and what you do. Develop a core marketing message that speaks to your target clients’ biggest IT problems.

  2. Assess your current client list. How many qualified prospects, customers, and clients are in your sales funnel? Where do they fall on the sales cycle? Write down the specifics and estimate how much you think it will take to bring each to the next level.

  3. Review your current marketing strategies. Do you have an official marketing strategy? Are you tracking each marketing campaign? Tracking allows you to see how effective each campaign has been. One essential mandate in how to market a computer repair business is to know what specifically works, so you can rule out what doesn’t.

  4. Schedule two or three credibility- and profile building-activities each month. Find a committee in your organization to co-chair. Speak at a high-profile conference. Marketing computer repair is about thinking how to demonstrate credibility to your clients, prospective clients, and potential partners.

How to market a computer repair business is more complicated than most people realize at first. Start by following these four steps to help you start closing sales faster. If you have tips on marketing that leads to sales, share them in the comments section below.

And to follow-through on the tips introduced in this brief post, download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business

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Creative Commons Image Source: flickr Jerry Bunkers

Topics: IT marketing