{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Which Marketing and Sales Strategies Work Best for Data Centers

by SP Home Run's Marketing Team on August 3, 2017

There are a few approaches working well for data centers on their marketing and sales front.Which Marketing and Sales Strategies Work Best for Data Centers These approaches are described below.  

Evergreen Content

First, make sure you are publishing reasonably evergreen content. It does no good to create an abundance of content if:

  • It is timely
  • It expires
  • No one will care about it in a couple of days or weeks.

By the time you build the content and get your promotion kicking, the shelf life is already largely gone. Counter this by publishing evergreen content that answers questions and solves problems rather than simply focusing on telling the world how wonderful your data center is.

Sales and Marketing Alignment

Be sure to dig to see what clients really need and care about. Do not just guess.

Ensure there is a strong relationship between marketing and sales in your company. For sales and marketing alignment to go over smoother, have a VP of Revenue oversee both teams and bring everything together, so they work towards similar goals and quotas.

Content Creation

Get your company’s subject matter experts involved in content.

Do not just leave content creation all to marketing—who may not be as close to clients; chances are, your sales and services teams may be much closer to client-related issues. Marketing can surface some great things on their own, but it is so much better when they are receiving input company-wide.

Create a blog post based on questions the teams keep hearing over and over again, such as:

  • Questions
  • Concepts
  • Topics
  • Ideas

This content is going to generate multiple sales worth millions of dollars in revenue over the next few years, and you really do not know who in your company is sitting on great ideas.

Of course, you may need to train them to become a ridiculously good scout of what an idea looks like and how to get their ideas in the right hands, to run with it, and take it all the way through production.       



Which marketing and sales strategies have worked best for your data center? Let us know in the Comments below.



To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.

Data Center Sales Funnel Acceleration Q&A Webinar

 

 

Topics: colocation data center

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