{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Why Data Centers Should Use Social Media

by Jennifer Feinberg on July 6, 2017

Two creative millenial small business owners working on social media strategy using a digital tablet while sitting at desk-648307-edited.jpeg

Thousands of people and companies use social media daily.

Keeping a healthy competitive presence in the industry means your data center must become more social. There are a few different ways social media can be approached to assist data centers with:

  • Understanding their buyers
  • Lead nurturing
  • Remain current in their industry
  • Growing their reach
  • And More

In a recent Q&A webinar, we addressed concerns of Data Center CEO’s, Sales Directors, and CMOs relating to sales acceleration, discussing this topic in depth. Interested in watching the webinar recording? If so, access it here: Data Center Sales Funnel Acceleration Q&A Webinar.”

Tips for Social Media

When using social media, keep the following tips in mind:

  • Listen before you speak
  • Use social media as a listening tool
  • Use social media as a research tool
  • Observe what is going on in the marketplace

How to Use Social Media

Social media should be used as a research tool to determine what is relevant to:

  • Your target audience
  • Your industry
  • Your competitors
  • Your existing clients

It can also be a great tool to interact with a variety of people, including:

  • Prospects
  • Clients
  • Media stakeholders
  • Company stakeholders
  • Channel partners
  • Competitors (to a certain degree)

Additionally, social media is a is a great way to:

  • Nurture leads that come through your landing pages
  • Get in front of your buyers
  • Reach clients and prospects that change jobs frequently

Bottom Line

Social media is a great way to share your leadership content.

Your data center can use it as a distribution channel for sharing relevant content, build meaningful relationships with clients, and nurture incoming leads. Social media allows businesses to exemplify their helpfulness and expertise.

Social media does not just benefit marketing; it can help your sales team because you can add lead intelligence based on website visits. Always be growing your social reach, never rest on your laurels, and segment whenever possible.

 

Does your data center use social media? If so, which social channels do you prefer? Let us know in the Comments below.

 

To learn more about data center sales acceleration, download the webinar recording Data Center Sales Funnel Acceleration Q&A Webinar.

Data Center Sales Funnel Acceleration Q&A Webinar

 

Topics: colocation data center

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