{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Buyer Personas and Keyword Research Strategy

Most of this episode is actually excerpted from a talk that I gave a few years back to small business owners and marketers about generating more highly qualified leads with inbound marketing and how to close more of those leads into customers.

[Spring Training] Inbound Marketing, Major League Baseball, and Fielding a Complete Team

Today's episode is a little bit special. Today is our Spring Training episode. We're going to be talking all about inbound marketing, Major League Baseball (MLB), and fielding a complete team.

Inbound Sales: How to Advise Prospects

Today's episode is all about inbound sales and how to advise prospects.

Inbound Sales: Exploring Goals, Plans, and Challenges

This episode is all about the exploratory part of the inbound sales process -- exploring goals,  plans, and challenges.

If you’re looking to run more effective exploratory meetings with your prospects to advance your qualified leads into sales opportunities, it's helpful to first start by reviewing the inbound sales methodology.

Connect with Prospects Inbound-Style

In this episode, we're going to talk all about how you can connect with prospects inbound-style -- how you can use inbound sales and a little bit of inbound marketing to connect with your prospects.

How to Identify Prospects Inbound-Style

In today's episode, we're going to talk all about how to identify prospects inbound style.

Let's first start by making sure that you and I are on the same page about what exactly a prospect is.

Inbound Sales vs. Outbound Sales

Today we’re going to compare inbound sales vs. outbound sales. We're going to look at how inbound sales is different than legacy, old-fashioned, traditional sales.

To start, let's do some level setting.

Inbound Sales Methodology

In this episode, we’re going to talk all about the inbound sales methodology: how to sell using inbound.

Let’s start by reviewing how inbound marketing differs from inbound sales.

Is HubSpot Worth It?

Today we're going to talk all about the question of whether HubSpot is worth it.


Now some full disclosure: My company SP Home Run has been a HubSpot customer since 2010 and a HubSpot Certified Partner since 2013. I led a HubSpot User Group (HUG) from 2013 to 2017 and was the first HubSpot Accredited Trainer (HAT) in Florida back in 2015. I was also able to purchase a few shares of HubSpot on the New York Stock Exchange during its Initial Public Offering (IPO) back in October 2014 -- held onto the few shares for a few years and got some very nice return on investment (ROI).

How Much Does HubSpot Cost?

Today's episode is all about how much HubSpot costs.

I think there are two different ways to answer that question. (OK, well maybe three ways if you work on Wall Street and want to know what a share of HubSpot ($HUBS) costs on the New York Stock Exchange. On the date this podcast episode went into production: $81.50 per share.)

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