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Every New SP Home Run Client Starts With This Workshop. Here’s Why.

Workshop || Get Your Company Aligned and Working Together to Become World Class Communicators and Teachers, So You Can Differentiate, Build Trust, and Grow RevenueThe way your clients and potential clients research and make purchase decisions has changed drastically over the past few years. Chances are your own personal buying habits have changed quite a bit too.

What process did you go through the last time you shopped for a car, planned a family vacation, or decided which new movie to see? And how has your way of doing things changed over the past few years?

Early on, back in the 2000s, most of these changes and the resulting disruption were only happening on the consumer side of things. Remember the old-fashioned travel agencies and video rental stores that were practically institutions until the late 1990s?

But today, even enterprise technology decision makers and evaluators routinely navigate their buyer’s journey on their own. They seek out helpful resources and advice on search engines and social media. This has led to the massive disruption of traditional marketing and sales playbooks.

When it comes to remaining relevant to how IT evaluators and decision makers now navigate the buyer’s journey, most B2B technology companies fall into one of two camps: leaders or laggards.

Leaders

These companies leverage their subject matter expertise and thought leadership, and invest aggressively in creating helpful, educational content. This gets their companies found very early on in the buyer’s journey. They establish trusted advisor status, close sales faster with less resistance and enjoy higher profit margins as they no longer have to do business with low- and no-margin clients.

These benefits also tend to go along with a strong company culture that makes leaders frequent winners of “best to place to work” and “fastest growing company” (think types of awards from websites like Glassdoor and Inc Magazine).

Laggards

These companies, in sharp contrast, are struggling to understand why traditional, interruption marketing no longer works like it used to. Laggards still rent mailing lists, employ armies of cold callers, send out spam emails, make big bets on large trade shows, refuse to upgrade obsolete websites that scare away mobile users and incur search engine penalties, and resort to price-cutting promotions on their websites and in their social media -- if they participate in social media at all.

Laggards face high employee turnover on their marketing and sales teams, as employees get frustrated with being forced to operate at a severe competitive disadvantage with long-outdated strategies and tools from a bygone era.

Is Your Old Marketing and Sales Playbook Not Pulling Like It Used To?

How a Workshop Can Get Everyone On the Same Page With a Shared Understanding, Greater Levels of Buy-In, and the Required Commitment Levels for Success

During this one day, highly participatory workshop for your entire company, at your office, you’ll learn about seven key principles:
7 Telltale Signs That Your Company Needs This Workshop

  1. Expectations and buying habits have changed. Big time! Has your marketing and sales process kept up?
  2. Your ideal clients and search engines crave the same thing. Are you delivering on that? Or are you in denial?
  3. Your ideal clients are searching for highly-specific kinds of content and evaluating companies based on what they find. Does your company have the right strategy to attract, convert, close, and delight?
  4. When done right, you’ll dramatically improve your sales process and closing rates. Could your sales reps benefit from more qualified leads, faster sales cycles, closing sales at higher prices, and earning higher profit margins?
  5. This is a whole-company problem and whole-company opportunity. Are there silos within your company that are interfering with everyone’s voice being heard?
  6. The editorial process, content creation, and content promotion needs to be systematized. Can your company produce remarkable content efficiently and fast enough to address market demand? And how will your company distribute this content, so it gets in front of the right eyeballs?
  7. Done right, this initiative can have a massive, long-term impact on individual employees and your company as a whole. Is your company tired of shouting and ready to start educating and earning trust?

We’ll discuss obstacles that could potentially interfere with the cultural changes needed for success, as well how individual roles will need to change.

We’ll also introduce how interim progress along the way will be reported.

And the workshop will get your company aligned around common goals, so you can attract the right strangers to your website, convert those website visitors into leads, accelerate those leads into sales opportunities, and generate more revenue with much less resistance and at much higher profit margins.

Are You Ready to Take Your Company’s Growth to the Next Level?

SP Home Run will send one of its top business advisors to your location for a full day workshop and strategy planning session -- so that your company can get started and aligned around the same goals for growth.

Why being helpful and building trust are the keys to transforming your company and growing it exponentiallyYou and your employees will come away from this hands-on, personalized workshop with a clear understanding of

  • What needs to change

  • The best ways to attract ideal clients at scale

  • The specific kinds of content that needs to be created to move the needle

  • How to radically improve the outdated model that your sales team is likely still using

  • Who needs to participate and why

  • The processes and systems that enable your entire company to consistently and efficiently follow through on these growth initiatives

  • Why being helpful and building trust are the keys to transforming your company and growing it exponentially


Most of all, your employees will be aligned around the same goal, and you’ll have a plan for success.

 

Agenda

To maximize your available time with your workshop facilitator from SP Home Run, you’ll have a general session for all employees and senior company leadership from 9:00 am to 3:00 pm.

This will be followed by an executive session with senior company leadership from 3:30 pm to 5:00 pm.

Agenda | To maximize your available time with your workshop facilitator from SP Home Run, you’ll have a general session for all employees and senior company leadership from 9:00 am to 3:00 pm. This will be followed by an executive session with senior company leadership from 3:30 pm to 5:00 pm.

 

Requirements

In order for your company to succeed at working together to become world-class communicators and teachers, so you can differentiate, build trust, and grow revenue, there needs to be

  • Senior management buy-in

  • Employee buy-in

  • Sound strategy

  • Plenty of remarkable content

  • Elimination of silos and finger-pointing

Note: Because your strategy cannot be successful without buy-in from your senior management team, SP Home Run requires that a member of senior management -- in most cases, your company president or CEO:

  1. Personally invite and require attendance from employees

  2. Provide brief opening remarks about the company’s initiative to kick-off the workshop

  3. Be present in the workshop room and participate for at least most of the day


If your company president or CEO will be unable to meet these three requirements, SP Home Run cannot deliver the workshop.

Location

The workshop can be delivered at your office or at SP Home Run’s office in West Palm Beach, Florida.

Your Investment

$500 per person

  • Minimum required participants varies depending on your location and lead time
  • (Starting from $2,500 for a team of five, at our conference center in West Palm Beach, Florida. When scheduled at our location, breakfast, lunch, and snacks throughout the day are included.)
  • Preferred pricing is available for clients booking four or more workshops per year as part of an annual program.
  • Following your initial workshop, additional team-specific workshops are available for executive teams, marketing teams, sales teams,  product teams, channel teams, and HR teams. 

Your Resulting Value

Identification of $5M to $50M+ in currently missed revenue opportunities (even if you’re still getting strong positive ROI from traditional, outbound, interruption marketing)

Enroll Your Team in the Workshop

If you are a new client of SP Home Run and you have not yet spoken with someone from our team, simply request a complimentary Revenue Growth Assessment. This is a very important first step, so that we can evaluate whether your company is in a position to benefit from the workshop.
 
 
Schedule a Complimentary Revenue Growth Assessment  (To Find Out If Your Team Can Benefit from the Workshop)
 
 
 
 
If you've already completed your Revenue Growth Assessment and you're ready to schedule your team's workshop, Contact SP Home Run at +1 561-282-9470 x7.
 
 
 
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