Research and Purchase Decisions

Your best customers make research and purchase decisions very differently than they did as recently as 18 months ago.

Changes in Buyer Behavior

Is your company and its go-to-market strategy prepared for this massive change in buyer behavior and resulting shift in power from the seller to the buyer?

Go-to-Market Playbook

Is your go-to-market playbook living in the past?

Go-to-Market Strategy 101 [Enroll in the Free 7 Day eCourse] For B2B SaaS Startups and Scaleups. B2B Buyer Expectations Have Changed. Is Your Company Keeping Up?

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GTM Strategy Blueprints & GTM Strategy Reboot Camp

Go-to-Market Insights, Tools, and Training

We help our clients take the lead in
hyper-competitive marketplaces...

57 %

of the typical B2B buyer’s journey is over before prospects are willing to talk with anyone from your sales team.

74 %

of prospects choose the company that’s first to help them along in their buyer's journey.


stakeholders to win over on the average B2B buying committee. (Which is likely 5.8 more people than you expected.)

B2B GTM Consultation & Digital Transformation GTM Strategy

Go-to-Market Advisory Services

Step 1: B2B Go-to-Market Consulting

From the SP Home Run Blog

What is B2B Flywheel Marketing?
What is B2B Flywheel Marketing?
22 March, 2023

Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically imp...

Cold Emails and the Buyer’s Journey
Cold Emails and the Buyer’s Journey
15 March, 2023

Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep...

HubSpot Lifecycle Stages
HubSpot Lifecycle Stages
8 March, 2023

HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can c...

Digital Transformation

B2B Thought Leadership

Marketing teams should pay very close attention to what some of the tech industry's leading prognosticators are forecasting:

"Thought leadership remains critical to customer engagement ...

... but breaking through the noise is harder than ever."
(Source: LinkedIn Edleman B2B Thought Leadership Impact Report)

"83% of a typical B2B purchasing decision ...

... including researching solutions, ranking options, and benchmarking pricing, happens before a buyer engages directly with a provider."
(Source: Gartner)

"More decisions are being made digitally ...

... and 70% to 80% of B2B decision-makers prefer it that way."
(Source: McKinsey & Company)

Digital Transformation: B2B Thought Leadership