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After you have updated your stylesheet, make sure you turn this module off

Which Mediums Are Most Effective for Connecting with a Buyer?

Finding the right social media platform should not be based on a CEO’s opinion -- or any opinion for that matter. Finding the right medium entails researching to determine where your buyers are or whomever you are trying to attract. It’s about figuring out where potential clients, channel partners, students, donors, or whomever the stakeholders you are trying to attract are.

The Best Way to Grow Your LinkedIn Connections

Growing your LinkedIn connections is a quality over quantity game. However, recognize, until you get to the point of 500 plus connections, you are kind of in the newbie group. It is important to get to over 500 connections, but, at the same time, connect with the right people and building meaningful relationships.

How Many Times Should Sales Attempt to Connect With a Buyer?

There is a lot of data on the optimal number of times to connect with a buyer, but the answer is not clear-cut. The number of times you de

cide to connect with a buyer depends on what you are looking to do, which could be to optimize for a certain buyer persona in the relative economic value of your company.

What is Product/Market Fit (PMF)?

Product/market fit is the degree to which a company knows:

  • Who their ideal clients are
  • What price points their buyers purchase products at
  • How often their buyers purchase their products (durations)

What Is a Buyer Persona?

A buyer persona is a semi-fictional representation of one of your ideal clients based on research and educated speculation.

Why Blog?

The way people conduct research and make purchase decisions has changed drastically in the last couple of years. This changes started in 2007 with the release of the first iPhone.

Does Your Marketing Team Have the Right Talent, Technology, and Strategy?

Many small companies have a single in-house marketing person or are about to hire their first in-house marketing person.

A lot of times the CEO does not realize the changes in buyer behavior, where as much as 70% or more of their research and decision making is now over before they are ready to speak with you.

Should an Email Follow Every Connect Attempt?

The classic follow-up approach is communicating by phone. However, what most people tend to find is if you send an email at the same time or immediately following when leaving a voicemail, it can help raise responses.

Think about it, when someone receives a voicemail message from you, it is much easier for them to reply with a one or two-word response as opposed to finding a convenient time to pick up the phone and call you back.

How Do Legacy Sales People Differ From Inbound Sales People?

When people think of the differences between legacy sales people and inbound sales people, many times, people generalize based on the age of the person.

They will think something along the lines of, “This person has been in sales for thirty years. They must be old school, and their playbook must not have been updated in decades.” However, there are plenty of people who are boomers and understand inbound sales and inbound marketing. There are also plenty of millennials that get up in the morning, make sixty cold calls, and hope one person will not hang up and actually talk with them. 

The Difference Between Inbound Marketing and Outbound Marketing

Outbound marketing, or traditional marketing, relies on interrupting people in an attempt to get them to listen to you.

What’s a great example of outbound marketing? You turn on prime-time television, watch a 30-minute sitcom, and realize every seven-to-nine minutes you are interrupted for one-to-two minutes by several companies’ self-serving messages.

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