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Because customer relationship management (CRM) forms a major part of growing B2B SaaS startups, I often discuss a number of CRM best practices. This includes identifying the best CRM for specific ...

Revenue Marketing Advice for Tech Startup Founders

HubSpot defines revenue marketing as the “process of using different channels and methods to build marketing campaigns that boost customer ...

What is CRM Software?

What is CRM software? Salesforce, the company that invented the CRM SaaS industry, says a CRM system is a “platform that connects your different ...

How to Improve Conversion Rates Through Email Marketing

Your website’s conversion rates can make or break in many aspects of your company’s overall marketing health, unit economics, and ability to invest ...

Social Media Tools for Marketing: 11 Questions You Need to Ask

Social media marketing helps you attract, engage, and delight the right people in the right places at the right time and for the right reasons. With ...

Entry-Level Marketing Jobs and the Skills You Need

In a world where customer expectations have never been greater and a world-class customer experience (CX) is now merely the price of entry, skilled ...

Top 13 Digital Marketing Manager Interview Questions (for Tech Startups)

Learn about the top 13 Interview questions that tech startups need to ask their digital marketing manager job candidates. The interview questions are ...

Content Creation Ideas, Examples, and Tips (For Each Marketing Funnel Stage)

Content creation can be a powerful way to educate and build trust with your audience. However, creating content can also be very challenging -- ...

IT Procurement Trends That Every SaaS and IT xSP Must Address

When first brought to market, cloud computing, social media, and mobile devices were heralded as game-changing technologies. However, with artificial ...

What's the Future of Marketing?

With all the talk of web 3, the metaverse, privacy, blockchain, augmented reality, and virtual reality, it’s only natural to wonder: where marketing ...
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