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Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the ...

B2B Sales Strategy Amid Changing Research and Purchase Decision-Making

B2B sales strategy needs to adapt amid changing research and purchase decision-making. In this video, you’ll learn why B2B sales strategy needs a ...

Content Operations | How to Build Your Content Team

In a world where so many buyer’s journeys are fueled by content marketing, content operations professionals are in high demand.  But scaling content ...

B2B Sales and the Gatekeeper Role

Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase ...

How B2B Marketing Grows Revenue

B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ...

How to Set Marketing Goals for Your B2B Tech Startup

If you’re leading marketing for a B2B tech startup, you likely face many challenges; one of the least productive yet most annoying: the non-stop ...

Average Customer Lifetime Value (CLV) (LTV) in SaaS: How to Measure and Improve

SaaS (software as a service) startups often leave a lot of money on the table when focusing on the wrong measures of unit economics. Especially when ...

6 Lead Generation Strategies for Tech Startups

Your lead generation strategy can tremendously impact your sales opportunities, closed deals, revenue growth, profitability, and cash flow. But most ...

How to Write a Content Strategist Job Description and Interview Questions

As an essential part of your growing marketing team, you’ve likely decided that you’ll need a content strategist to figure out your go-to-market ...

Is Your Customer Acquisition Funnel Ready to Scale? (4 Questions)

A while back, a prospect reached out to me looking for customer acquisition help to attract consultancy clients.   He was looking for a ...
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