{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Digital Marketing for Manufacturers and Distributors

The way people research and make purchase decisions about manufacturing and distribution partners has fundamentally changed.

4 LinkedIn Best Practices for IaaS, SaaS, and Fintech

As the world’s most popular professional social networking site for B2B-focused companies, LinkedIn now has more 700 million members worldwide, with over 170 million users in the U.S.

LinkedIn Lead Generation -- Are You Trying to Build Your Brand or Destroy It?

Are you trying to use LinkedIn lead generation to fill up the top of your sales funnel for your B2B technology company?

Finding the Google Ads Specialist of Your Wildest Dreams

In the movie Napoleon Dynamite, co-star Efren Ramirez (who plays Pedro Sánchez) delivers one of the film’s signature lines near the end of the film:

Comparing Sales Enablement vs. Digital Marketing | Where Should You Start?

I got a question from a client I’d done some strategy consulting for.

4 B2B SaaS Content Strategies to Leapfrog Your Competition

While most of my career experience is in digital marketing and sales strategy that helps grow tech startups, I majored in economics and worked in IT support for Merrill Lynch Global Research early on in my career.

The 5 Email Automation Strategies Every B2B SaaS Startup Needs

Where can you apply email automation to maximize its power?

Is Your Content Marketing Strategy Ready for Prime-Time?

For a mid-sized or enterprise content marketing team that's truly multi-disciplinary (strategist, copywriters, designers, developers, video producers, audio engineers, and events managers for example), your content strategy needs and justifies a completely different level of buyer insight investment than a small company with a one or two-person marketing team or that outsources to a content marketing agency with a modest budget.

How B2B Sales Teams Keep Up with Changes in Buyer Behavior

Was TOFU/MOFU/BOFU model ever relevant in a business-to-business environment?

Improving Your Sales Process with a Stronger Content Strategy

Even before the pandemic, the way people research and make purchase decisions changed more in the past decade than it had in generations.