Inbound Marketing and Sales Blog

Growing Your Technology Startup with Podcasting and Webinars

If you're trying to grow a B2B technology startup, podcasting and webinars are two of the fastest ways to iterate and improve your business model. This way, you can get quicker and more ...

Ideal Client Profile (ICP) vs. Buyer Persona

So what's the difference between an ideal client profile (ICP) and a buyer persona? When it comes to a B2B technology company, sometimes people use ...

The 6 B2B Digital Marketing Steps | From Stranger to Increased Sales

How to Effectively Leverage The Power of Digital Marketing, PPC, and Email to Dramatically Increase Sales: I work with B2B technology companies -- ...

Is Your Video Marketing Strategy Helping or Hurting Your Growth?

Is your company's video marketing strategy helping or hurting your firm's growth? Know who you're creating videos for If you don't yet have buyer ...

Douglas Burdett, Host at The Marketing Book Podcast (B2B Digitized Podcast)

In this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a ...

How B2B Marketing Strategy Permanently Changed During the Pandemic

While the return to normal may mean a return to some ways of traditional, old-school B2B marketing strategy, a lot has changed permanently: Q: Did ...

Why Email Personalization Fails... and What You Can Do About That

Yes! There can be a disconnect between the email personalization companies think they deliver and what people actually receive. Customer-first ...

Target Market Segmentation Tips | Buyer Personas and Lifecycle Stages

Does your company have an effective segmentation strategy? Segmentation is all about taking a larger audience and slicing it down to a smaller ...

Are Webinars with Low Attendance Worthwhile?

Are webinars with low attendance worth it? If you have a B2B technology company and use a webinar program to educate and build trust at scale with ...

6 Construction Company Marketing Strategies

I was initially drawn to learn more about how construction companies use digital marketing for two reasons: In the mid-2010s, I worked with companies ...