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SP Home Run Weekly Update Newsletter - February 15, 2012

Make Your Managed Services Marketing Get Better Results

Make Your Managed Services Marketing Get Better ResultsManaged services marketing can help you lift your computer business out of the hardware/software commodity doldrums. However, it needs to be used sensibly to avoid being burned by simply jumping into the fire. Discover why business customers are interested in managed IT services. Plus learn what you must combine with managed services to build a stronger business and make happier clients.
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Improve Your IT Sales Strategies by Aligning Marketing and Sales

Your IT sales strategies and marketing efforts will be more successful if you align them and make sure that they both focus on being customer-centric rather than product-centric. Learn why marketing and sales need to work together, plus how to get marketing and sales working toward the same goals.
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Why Cloud Computing Certification is a Worthwhile Investment

Cloud computing certification has created quite a bit of buzz lately. Offered through several organizations, the certification is meant to fill increasing demand for cloud computing specialists within corporate settings. Find out what the biggest cloud computing deal is expected to be in 2012 and how you can get involved.
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Top 3 Software Support Contract Pitfalls to Avoid

Selling software support contracts can be a lucrative strategy for an IT consultancy business. However, IT companies should be careful to avoid these key pitfalls when determining the scope of these contracts.
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Start an IT Consulting Business with the Right Accountant by Your Side

When you're thinking about the fun parts of starting an IT consulting business, you typically daydream about all of the cool technology platforms you can work with, the business problems that you can solve, and the marketing strategies that you can deploy. Although not the most fun activity on earth, finding the right accountant is key to building a solid foundation and ensuring that your new company grows properly.
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Top 7 Computer Consulting Conferences and Trade Shows (White Paper)

Learn how you can build great relationships and form strategic partnerships by attending IT conferences and trade shows.
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ASCDI and NATD Now Fighting Counterfeit IT Equipment Together

Find out why counterfeit equipment tarnishes reputations and how the newly-combined trade group is leading the fight against fakes.
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