SP Home Run Weekly Update Newsletter

September 19, 2012

4 PC Marketing Best Practices for Attracting Steady Monthly Clients (Screencast)
How effective are your PC marketing campaigns? Are you getting the results that you need? And most importantly, are you attracting the right kinds of steady, monthly clients that need to see you on a regular basis? In this short excerpt from Top 10 IT Marketing Strategies for Consistently Attracting New Business Clients to Your Small IT Business, you'll learn about some of the best ways to generate a steady supply of monthly clients.
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How to Make Marketing IT Services Simple
Marketing IT services. Does that phrase fill you with dread? There are many theories and self-proclaimed gurus out there, all giving different and often conflicting advice. It’s no wonder that you feel overwhelmed and confused. So, how do you make things easy for yourself, so that marketing your IT business is as simple as possible?
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7 IT Sales Secrets for Attracting High-Lifetime-Value Clients (White Paper)
Would you like to close more sales faster with less effort?
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Selling an IT Maintenance Contract -- Per User or Per Device?
How does your company typically structure an IT maintenance contract? Two popular models are per user or per device, both of which usually involve a monthly, all-in (all inclusive) fee, based on the number of system users or network devices. This article explores both of these models to assist you in choosing which would work better -- for your business and for your clients.
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The Perfect Computer Service Call Report Format (Screencast)
Professional IT consultants should establish an effective service call report format and use it to produce documentation each time they resolve an issue or fix a PC. When defining your report format, it makes sense to think of all the things these reports must include.
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Running an IT Consultancy -- Three Things That Can Spoil Your Day
Just like any other profession, running a consultancy can deliver its fair share of bad days. This article lists three things that are guaranteed to spoil your day and suggests a few tips to reduce the chances of them happening.
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How to Start a Consulting Business Q&A: Phone # on Your Business Card (Screencast)
A few months back, we came across an interesting question on LinkedIn Answers about a particularly confusing part of how to start a consulting business. "If I don't want to list my home telephone number, or my personal cell phone number, on a consulting business card, what should I list?"
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Running a Computer Repair Shop - The Importance of Documentation
When your computer repair shop becomes successful, you will end up with dozens of PCs and laptops passing through your doors every month. It is important to ensure that you maintain a good standard of documentation, detailing the work you do on each of these client computers. Here’s why.
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Starting a Computer Repair Business from Home While Working a Day Job (Screencast)
If you've always had a knack for fixing computers, have you ever thought about doing computer repair professionally, basically starting a computer repair business? Do you think you could support yourself and your family with such a business? A great number of computer repair businesses started as weekend and evening hobbies. How do you know when you're ready to take on your hobby as a full-time gig? Use these tips to help guide your transition from a hobbyist to a full-time business owner.
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15 IT Conferences in October for SMB VARs, MSPs & IT Consulting Firms
This October is a very busy time of the year for IT conferences of interest to SMB VARs, MSPs, IT consulting firms, network integrators, system builders, and computer repair businesses. While it would be logistically impossible to attend all of these events, here are some of the more noteworthy IT conferences that are of particular interest to small business-focused IT channel partners.
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Technology Marketing and Local Events
Transactional vs Relationship Marketing
How to Take a Holiday When Running a Consulting Company

SP Home Run Weekly Update Newsletter - September 19, 2012