Schedule Your Diagnostic Consultation

SP Home Run Weekly Update Newsletter - November 5, 2012

5 Consulting Marketing Steps for Finding the Right Niche (Screencast)SP Home Run Weekly Update Newsletter

November 5, 2012

5 Consulting Marketing Steps for Finding the Right Niche (Screencast)
Whatever people say, the world is not your oyster, and neither is it your niche. It’s too big and too busy to care about any particular consulting organization, big or small. On the other hand, the chances of success can multiply dramatically if you identify a particular sector corresponding to what you specifically have to offer. Here’s our five-step guide for setting about consulting marketing to the right niche.
Watch the Screencast...

How Your Computer Services Company Can Jump Start Networking
If you run an IT services company, you know that networking can be the key to quality clients. However, many people dread the thought of networking. It seems fake to force yourself to talk to people at those awkward events. Find out how to get better bottom-line results from your networking.
Read the Post...

How Solution Providers Can Close More Sales with Mackay Sales Tie-Downs (Screencast)
When you meet with prospective clients, are you simply giving the same presentation over and over again? Could you do it in your sleep? And speaking of sleep, have you ever had anyone nod off during your presentation?
Learn why solution providers often walk away without closing the sale...and more importantly, what you can do about it.
Watch the Screencast...

IT Service Contract Secrets for Getting More Repeat Clients and Recurring Service Revenue (White Paper)
Give your IT business a big running head start every time the calendar flips over to the first of the month (pages 3-5). Position your service contract program for maximum revenue and profitability (pages 5-6). Learn about three crucial elements that must be in your sales process to build a business around service contracts, repeat clients, and recurring service revenue (pages 6-8). Uncover the simple, step-by-step process that turns one-time customers into highly loyal, long-term IT service contract clients (page 9).
Download the White Paper...

Running IT Consulting Contracts -- Getting Paid Fast
If you offer consulting contracts to your clients, it’s important to make sure they pay you promptly and consistently. Late payment can make things very difficult and build resentment between you and your clients. Focus on these five suggestions to help you get paid fast.
Read the Post...

Starting a Consulting Business? 7 Ways to Lower Your Startup Costs (IT.Toolbox)
When you're starting a consulting business, your startup capital is one of the commodities in shortest supply. The other big scarcity factor is usually time. If you're like most mere mortals and limit yourself to only working seven days a week, you'll likely benefit from this list of seven ways to conserve resources and lower your startup costs.
Read the Post...

Becoming a Software Reseller -- A Good Source of Extra Income? (Screencast)
Have you considered becoming a software reseller as a way of supplementing your computer business? If not, it’s worth giving it some thought, as it can be an easy way to increase your turnover (revenue). Learn two main ways of becoming a software reseller.
Watch the Screencast...

Comparing IT Franchise Opportunities -- What to Focus On
If you are comparing different IT franchises, it can be useful to focus on some specific things to help you narrow down your choices. This article suggests five factors that should definitely form part of your decision making process.
Read the Post...

QuickBooks ProAdvisor Offers Training, Software, and Marketing Tools
For an annual or monthly fee, a company can access training, software, and marketing tools related to QuickBooks accountancy solutions. Find out if this program's right for your business.
Read the Post...

Becoming Mac Certified -- Why It Could Be a Great Idea (Screencast)
Are you thinking about becoming Mac certified? The widespread popularity of Apple computers makes Mac certification a rather compelling proposition for IT professionals working with SMEs. Find out three significant reasons why Mac certification could prove valuable.
Watch the Screencast...

Apple Distributors vs. Apple Retail -- Ongoing Rivalry
Trying to balance direct and indirect sales is a longstanding challenge for many IT vendors, but Apple distributors may see this as more of a problem than others.
Read the Post...

Please Forward to a Friend

Do you know someone else who needs to get clients, build recurring revenue, and grow their business? Please use your Forward button to send this issue to a friend. Thanks!

Subscribe to the SP Home Run Weekly Update Newsletter

If this issue was forwarded to you by a friend, subscribe now at

Share Your Feedback

Have some comments to share about this issue? Got an idea for a future issue? We're all ears. Simply hit your Reply button and tell us what's on your mind.

Connect with SP Home Run on Social Media

See What's Coming Up Next Week
  • IT Lead Generation from Business Networking

  • Overcoming Sales Calls Objections to Outsourced IT Support

  • Offering Managed Service as a One-Person Company

  • How to Stay Ahead of the Competition

And much more!

Copyright © SP Home Run Inc.
SP Home Run is a registered trademark of SP Home Run Inc.
All worldwide rights reserved.

Click me

Creative Commons Image Source: flickr foilman

Topics:- SP Home Run

Schedule a Free Consultation