Market Your IT Services Company With Three Essential Tools

Whether you just started your IT services company or are growing the company, there are some marketing basics every IT consultancy needs to know. The SCORE.org website offers marketing advice, along with other business tips.

An article by Rieva Lesonsky, CEO of GrowBiz Media, suggests three online marketing tools:

Website

In the old days, a website was a static version of your print brochure.

Now, successful businesses design their websites to drive customers to take action.

Once they click on your page, you want them to stay on your page. You want them to sign up for newsletters or e-mail for more information.

SCORE.org provides an “eBusiness Now” tool to help drive sales to your website.

Search Optimizing

To make sure potential customers can find your IT services company when searching online, Lesonsky recommends listing your business on search engines such as Yelp, Google Maps, Local.com, Bing Local, and Yahoo Local.

To get more sophisticated, make sure your IT consultancy is listed in the proper categories and solicit customer reviews.

Be Mobile-Friendly

The article suggests that you try to load your website from a mobile phone or tablet. See how fast it downloads and how it looks.

For more advice on marketing your IT services company, you can contact SCORE mentors in your area for specific advice.

Share your own favorite marketing tools in the Comments section below.   

And to follow-through on the tips introduced in this short article, be sure to download your free copy of the special report on the Top 10 IT Marketing Strategies For Consistently Attracting New Business Clients to Your Small IT Business.

Wikimedia Commons Image Source: M338