SP Home Run Weekly Update Newsletter

January 14, 2013 

How IT Consulting Firms Can Embrace Social Business Small IT consulting firms have such a big advantage in their local business communities. You have every chance to make connections and build relationships within your chosen niche. But it’s your responsibility to make and grasp these connections. Read the Post...

Top 3 IT Marketing Predictions for 2013 With all the options available to resellers and solution providers today, it will be crucial not to lose sight of the basics in 2013. Read the Post...

5 Computer Repair Ads Mistakes...and How to Fix Them (Screencast) While it may be hard to believe, computer service companies can still draw local business from computer repair ads in the Yellow Pages. However, an ineffective ad won't do you much good. To design a powerful ad as part of your marketing plan, be sure to avoid these five common mistakes. Watch the Screencast...

Top 10 IT Marketing Strategies for Consistently Attracting New Clients to Your Small IT Business (White Paper) Need more clients? Find out eight very low-cost ways to draw in new business (pages 4-5). Uncover four little-known secrets for locating the most highly qualified prospective clients (pages 7-8). Discover five easy-to-apply tips for marketing high-margin, small business computer consulting services (page 14). And much more! Download the White Paper...

IT Business Development -- Why You Need Medium and Long Term Plans When considering business development, it’s important to consider your long-term and medium-term goals. Without this, your business will lack direction, and just as dangerous is the fact that you will not have any criteria to help you to decide whether a project or client is right for your business. Read the Post...

Running an IT Consulting Contract - Holding a Strategy Meeting Holding a regular strategy meeting is a great way to make the most of your consulting contracts. Periodically getting together with the powers that be at each client is extremely important. This article gives you a simple four-step plan for an IT consulting contract strategy meeting. Read the Post...

How Computer Service Agreements Create Recurring Revenue (Video) Learn five ways to use service agreements to attract great clients, create highly-profitable recurring service revenue, and grow your technology provider business. Watch the Video...

The Top 5 PC Business Predictions for 2013 (Screencast) The final months of 2012 produced some interesting cliffhangers for those running or starting a PC business as we move into 2013. This article makes some predictions for the coming year. Watch the Screencast...

Why Information Technology Consultants Get a Bad Rap There seem to be almost as many jokes on the Internet about IT consultants as there are about lawyers. If you look at the profession as a whole, it’s not so easy to understand why a small segment gives the entire profession a bad name. So what can we do to ensure that we don't reinforce this opinion? Read the Post...

Computer Brand Names -- Are Well-Known Names Best for Businesses? Do you take brand names into account when providing or recommending equipment for your IT clients? This article provides four reasons why it may be best to encourage all your clients to use well-known brand names, and avoid self-built machines or equipment from smaller firms. Read the Post...

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See What's Coming Up Next Week

• Consulting Marketing and Your Personal Brand
• The Top 5 IT Maintenance Contract Predictions for 2013
• Lessons from Dell Marketing for IT Resellers and Solution Providers

And much more!

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