{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Sales and Marketing Alignment, Smarketing, and Stereotypes

Today we're going to talk all about sales and marketing alignment -- smarketing (sales + marketing) -- and stereotypes.

We’ll help you get sales and marketing on the same page, and make sure that all the wheels are turning at the same time when sales and marketing are working on the same goals and priorities.

SEO for CEOs (Search Engine Optimization for Chief Executive Officers)

Today we're going to talk all about SEO for CEOs: search engine optimization for chief executive officers of small- and midsize-businesses in southeast Florida.

Now search engine optimization has been around for a few decades,  dating back to the mid-1990s. However, SEO takes on more importance in a digital-first world where it’s critical for your company's website to get found by the right people, in the right places, at the right time, and in the right context. That's huge.

How to Get People to See Your Value

In this episode, we're going to dive into how to get people to see your value; how to get potential clients and existing clients to see the value of your company's products and services, and your company as a whole.

So first we're going to talk about the importance of timing. Then we’ll get into some of the basic parameters of what's important, some of the prerequisites, to get this right -- to better understand not only your value from an internal perspective but your value from the standpoint of your most important clients and potential clients.

Get in Front of More Prospects

Today we're going to talk about how you can get in front of more prospects.

We're going to first start by talking about what a prospect exactly is for your company.

Getting prospects means different things to different companies, different kinds of business models, different industries, and different locations.

Qualifying Prospects

Today we're going to talk all about how to qualify your prospects.

There are a number of different areas to think about when it comes to more effectively qualifying your prospects:

Converting Leads

Today we're going to talk all about converting leads: how to convert more leads.

The first place to start with all of this: let’s make sure that we’re on the same page and iron out some of the poor conventional wisdom, old wives’ tales, and inconsistencies with how converting leads is talked about by sales professionals and marketing professionals. There are a lot of inconsistencies.

Is Your Sales Funnel Helping or Hurting?

Today we're going to talk all about your sales funnel. In particular, we're going to look at the big question: “Is your sales funnel helping your company? Or is it hurting your company?”

How South Florida CEOs Get Past Gatekeepers

Today we're going to talk all about how to get past gatekeepers.

Gatekeeper is an interesting word. And it's not anything new, believe it or not. It's not like CEOs in South Florida or their sales directors, just came up with this word in the last 5, 10, 20, or 30 years.

Getting to South Florida Prospects and Decision Makers

If your company is trying really hard to get in front of more prospects and decision makers in South Florida, it all comes down to the specifics, the targeting, and your goals.

So the first thing to think about is which prospects in South Florida are you actually trying to reach? Which decision makers in South Florida are you trying to reach?

How South Florida CEOs Find the Right Contacts

Today we're going to dive into how to find the right contacts for your small- or medium-sized business in Southeast Florida.

Now, one of the most important things when it comes to finding the right contacts is the mindset:

It's all relative, and it's all somewhat subjective.

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