{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Your Goals, Your Clients, Your Team, and Your Digital Presence

Welcome back to the South Florida CEO Podcast. In this episode, we're going to dive into your goals, your clients, your team, and your digital presence. This is from a talk I gave to a group of small business owners and marketers a few years back. It was all about how to drive more leads and grow revenue by modernizing how you approach -- your sales and marketing playbook. This particular segment is all about...

Staying Top of Mind After Your Initial Meeting

Today's episode is all about what to do after your initial meeting with a potential client; staying top of mind after your initial meeting. This is one of the biggest frustrations that owners of small and medium-sized businesses in South Florida are facing, and many of their sales directors face this problem as well.

How to Get People to See Your Value

In this episode, we're going to dive into how to get people to see your value; how to get potential clients and existing clients to see the value of your company's products and services, and your company as a whole.

So first we're going to talk about the importance of timing. Then we’ll get into some of the basic parameters of what's important, some of the prerequisites, to get this right -- to better understand not only your value from an internal perspective but your value from the standpoint of your most important clients and potential clients.

Converting Leads

Today we're going to talk all about converting leads: how to convert more leads.

The first place to start with all of this: let’s make sure that we’re on the same page and iron out some of the poor conventional wisdom, old wives’ tales, and inconsistencies with how converting leads is talked about by sales professionals and marketing professionals. There are a lot of inconsistencies.

How South Florida CEOs Get Past Gatekeepers

Today we're going to talk all about how to get past gatekeepers.

Gatekeeper is an interesting word. And it's not anything new, believe it or not. It's not like CEOs in South Florida or their sales directors, just came up with this word in the last 5, 10, 20, or 30 years.

How South Florida CEOs Find the Right Contacts

Today we're going to dive into how to find the right contacts for your small- or medium-sized business in Southeast Florida.

Now, one of the most important things when it comes to finding the right contacts is the mindset:

It's all relative, and it's all somewhat subjective.

Building Trust

Welcome back to the South Florida CEO Podcast. Today we're going to dive into how to build trust. We’ll also talk about what kind of content, what kind of educational resources, are especially helpful for building trust.

We're also going to tie that into why building trust is so important in today's buyer's journey: the way people research and make purchase decisions. We’ll look at how the definition of building trust has changed over time. And finally, we'll talk about what kind of content can pull people towards you and your company.

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