Go-to-Market Strategy Blueprints

In the digitally-transformed world in which we now live, clarity and focus with your go-to-market (GTM) strategy are more critical than ever. With so many people doing so much self-directed research on their own, most buyer’s journeys are now at least 60% over before your team even gets to meet a warm prospect.

This dramatic shift in buyer behavior poses many challenges to companies with outdated sales and marketing playbooks, whose go-to-market strategy is long overdue for an upgrade.

The Edelman-LinkedIn B2B Thought Leadership Impact Study found that nearly half of B2B decision-makers spend an hour per week (or more) engaging with thought leadership content. 89% of those surveyed say that thought leadership content enhanced their perception of a company. And 49% acknowledged that this kind of content influences their purchase decisions.

But how do you know what kind of content to invest in? What kind of thought leadership will help you attract more of the right people, in the right places, at the right time, and most of all: in the right context so that you, your team, and by extension, your company, are seen as the definitive go-to experts in your space?

Your company’s go-to-market plan can be a mighty growth engine. But traditional customer insight research can be quite expensive, time-consuming, and take anywhere from a few weeks to a few months to complete. And for a startup that has yet to achieve or truly confirm product/market fit, you don’t know what you don’t know.

However, when planning your go-to-market framework, it can be exceptionally valuable to have access to essential pattern matching when it comes to the most common behaviors, goals, challenges, and motivations of your target audience.

And that’s the reason why we’ve created the Go-to-Market Strategy Blueprints: to give you access to an affordable, rapid way to accelerate your learning and demand generation experiments as your company expands into new markets.