Public Workshops in South Florida

SP Home Run hosts Public Workshops that help small- and medium-sized businesses in South Florida compete more aggressively in a digital-first world.

These Public Workshops are primarily for:

• CEOs, presidents, founders, and owners
• Sales directors
• Channel directors
• Business development directors
• Marketing directors
• Product directors

In addition to hosting Workshops for small- and medium-sized businesses in South Florida, SP Home Run hosts Workshops customized for companies in these industries:

• Accounting
• Biotech
• Construction
• Data Center
• Engineering
• Healthcare
• Marine
• Software

Beginning with the release of the original iPhone, there’s been a dramatic shift in power from sellers to buyers. In most cases, today’s modern buyer has vastly different preferences compared to as recently as five years ago -- and now finds immediate answers to their questions using tools like Google, Bing, Facebook, Twitter, LinkedIn, Siri, Alexa, and Cortana.

Mainstream adoption of search engines, social media, and mobile computing has severely disrupted traditional go-to-market playbooks. In the past, prospects would speak with your sales team when they were 10% to 20% of the way through their buyer’s journey. Today, as much as 70% or more of decision-making is already complete before your company is even aware of a potential opportunity. This is a huge problem for old-school small businesses. But it’s also a great opportunity for those that are able to get found early by the right people, in the right places, at the right time, and in the right context.

Is your company prepared? Or is it living in the past?

Workshop Agenda

9:00 a.m. - 9:30 a.m.

Check-in and Continental Breakfast

9:30 a.m. - 12:30 p.m.

• Differentiation in the Modern Buyer’s Journey
• Thought Leadership Strategy
• Morning Coffee / Snack Break
• Website Strategy
• Competitive Positioning

12:30 p.m. - 1:30 p.m.

Catered Lunch

1:30 p.m. - 4:30 p.m.

• Company Social Media Presence
• Lead Generation
• Paid Search Acceleration
• Afternoon Coffee / Snack Break
• Full-Funnel Revenue Growth
• Digital Infrastructure
• Recap and Next Steps

Workshop Includes

• Workbook with over 200 pages of full-color learning aids and planning tools
• Continental Breakfast
• Morning Coffee / Snack Break
• Catered Lunch
• Afternoon Coffee / Snack Break
• WiFi
• Free or validated self-parking

Locations

• West Palm Beach
• Boca Raton
• Plantation (Fort Lauderdale)
• Doral (Miami)

Workshop Leader

Joshua Feinberg helps CEOs of small- and medium-sized businesses find revenue growth opportunities that their companies are currently missing. In addition to his role as Chief Thought Leader of SP Home Run, Joshua presents educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT-professionals -- and leads Workshops for in-house teams. Since 2002, Joshua has been building full-funnel inbound sales and marketing programs. He is a former Microsoft Corp. content provider for its Small Business Server and channel partner teams, former HubSpot User Group Leader, and former IBM HigherEd sales and marketing team leader.

Schedule

We’re currently updating our schedule for the coming months.

To get notified when registration opens up and enjoy the lowest available tuition, just fill out the short form below: