About Go-to-Market Strategy
with SP Home Run
Ten years ago, B2B buyers spoke with salespeople early on in their pre-purchase research.
However, that's completely changed. As search engines, social media, voice-powered personal assistants, streaming video, podcasts, webinars, and review websites have all become mainstream, your best prospects now are doing tons of self-directed research on their own before they’re open to having a sales conversation with someone from your company.
So much so that many times 60%, 70%, 80%, or more of the buyer’s journey is over before you’re even aware of a potential prospect.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- including research, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision makers now prefer to make decisions digitally.
"Your best prospects now are doing tons of self-directed research on their own before they’re open to having a sales conversation with someone from your company. Many times 60%, 70%, 80%, or more of the buyer’s journey is over before you’re even aware of a potential prospect."
Joshua Feinberg | CEO
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
This massive change in buyer behavior has proven incredibly challenging for legacy sales teams that are stuck in the past -- cold-messaging people on LinkedIn and begging for 15-minute meetings to pitch their product or service.
But these changes also provide incredible opportunities for those teams that can position themselves as subject matter experts, teachers, trusted advisors, and thought leaders.
With the right go-to-market strategy, you too can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
And jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective go-to-market strategy can be extraordinarily time-consuming and expensive.
And that’s the reason why we created Go-to-Market Strategy Blueprints so that you can get instant access to affordable Go-to-Market Strategy Blueprints for specific industries, job functions, and business models.
It was created by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, digital advertising, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market and enterprise technology, especially within Infrastructure as a Service (IaaS), Software as a Service (SaaS), and financial technology (Fintech).
And every one of these Go-to-Market Strategy Blueprints is backed by a 365-day money-back guarantee.
So if you’re serious about helping your company differentiate, improve its competitive positioning, be seen as thought leaders, accelerate sales cycles, and build your engine for scalable predictive revenue growth, take the first step and get a Go-to-Market Strategy Blueprint today.
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