To improve your website conversion, you must have premium content, call-to-actions (CTAs), landing pages, and thank you pages.
Your content has to attract prospects in all stages of the buyer’s journey, whether they are in the Awareness, Consideration, or Decision Stages.
Website Conversions
To improve your website conversion process, each of your pages should have a goal. You typically want to have two-to-three different call-to-actions (CTAs) on each page.
Editor's Note: A call to action is crucial in improving website conversion rates. It is a prompt or directive that encourages visitors to take a specific action, such as signing up for a newsletter, downloading a resource, or purchasing. By strategically placing CTAs on every page and blog post, businesses can engage visitors at different stages of the buyer's journey and guide them toward the next step in the conversion process.
CTA’s should be placed on each and every one of your website pages and blogs because you do not necessarily know where your website visitor is in their buyer’s journey once they land on that page.
In some cases, prospects may be really early on and just starting to become aware they have a problem. During the Awareness Stage of the buyer’s journey, buyers research solutions to their problems.
In other cases, buyers are very far along on their journey—even though they have not converted on your website yet. These buyers may be ready for:
- A demo
- A tour
- A free needs analysis
So, give them both options and let them pick.
Data Center Conversions Landing Page Checklist
Every landing page must be properly optimized for:
- Their buyer personas
- Keywords
- Topics that matter most
- Where buyers are in their journey (various stages of the buyer’s journey)
- Conversion paths
- Goals
Additionally, you will want to consider where your lead will go next and incorporate social media icons on your landing pages so your lead can share your offer with others that may be interested.
How has your data center improved its website conversion? Let us know in the comments below.
Learn more about Colocation Data Center Providers and Go-to-Market Strategy (GTM) for Growth.
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