{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

4 B2B SaaS Content Strategies to Leapfrog Your Competition

While most of my career experience is in digital marketing and sales strategy that helps grow tech startups, I majored in economics and worked in IT support for Merrill Lynch Global Research early on in my career.

So I approach digital transformation and content strategy to recognize and capitalize on undervalued assets -- mainly the attention that entrepreneurs need to attract the right people, in the right places, at the right time, and in the right context -- and uncover revenue growth opportunities that they’re currently missing.

 

To recognize and capitalize on this:

 

  1. Invest very aggressively in customer insight, so you know your ideal customers better than any of your competitors
  2. Position you and your team as the definitive go-to experts on the goal or challenge that's top of mind for your most important target customers
  3. Create super-helpful educational content on topics where the demand for this information is significant, yet the competition for this attention is low to moderate
  4. Prioritize the intersection of your ideal customers' most-pressing capabilities, your company's capabilities, sufficient market demand, and a low-to-moderate degree of competition

What content strategies have been most effective for your B2B SaaS company? Let me know in the comments below.

Topics: content strategy, Content Creation