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4 LinkedIn Best Practices for IaaS, SaaS, and Fintech

As the world’s most popular professional social networking site for B2B-focused companies, LinkedIn now has more 700 million members worldwide, with over 170 million users in the U.S.

And in an era where top social media properties face barriers to earning trust, LinkedIn consistently ranks as the most trusted social networking platform, significantly outpacing Facebook in perceived trust and safety.

In recent months, the amount of content shared and live video streaming on LinkedIn have both grown pretty dramatically.

Given this, what are the key LinkedIn best practices that IaaS, SaaS, and fintech companies should consider when using LinkedIn to grow their reach?

  1. Focus on who your ideal customers are and what they care about
  2. Share helpful content that educates and builds trust over time. 
  3. Use a mix of awareness-building content that offers helpful tips and how-to's, as well as lead generation content, that for example, promotes a new eBook you've written or a webinar that you're hosting. 
  4. To generate leads, you'll usually want to send visitors to a landing page, with a form, on your website.


I’ve been active on LinkedIn since 2008 and have over 29,000 followers. Since 2014, I’ve been using LinkedIn organically, as well as with LinkedIn Sales Navigator and LinkedIn Ads to attract more of the right leads and sales opportunities in the right places, at the right time, and in the right context.

How do you use LinkedIn for your IaaS, SaaS, or Fintech company? Let me know in the comments below.

Topics:- LinkedIn Tips

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